We’re looking for an A&R Intern to join the team at Hoopr . If you’re passionate about music discovery, understand industry trends, and want to work at the intersection of music and technology, we’d love to connect. 🎧 2–4 years of A&R or music industry experience preferred. 📩 Apply at mehul@gsharp.media 🌐 www.hooprsmash.com | www.hoopr.ai Show more Show less
Hoopr is looking for a passionate Music Executive to join the team and be a part of the exciting world of music licensing and programming. As a Music Executive, you will play a crucial role in the content operations by listening to music tracks, tagging them with accurate keywords, and identifying attributes such as BPM and key. Your insights will contribute to shaping a comprehensive music programming strategy and collaborating with the marketing team to create playlists that resonate with our audience. Your responsibilities will include carefully tagging music tracks with relevant keywords, moods, genres, BPM, key, and other attributes. You will work closely with the content team to develop and execute music programming plans based on user needs and content availability. Collaborating with the marketing team, you will create music playlists tailored to specific moods, categories, and trends. Additionally, you will support the content team in curating music for various projects, ensuring that the catalog is well-organized and optimized with relevant tags. Keeping abreast of music and content consumption trends will be essential to help shape future programming strategies. To excel in this role, you should have a deep passion for music spanning various genres, strong attention to detail, and the ability to categorize music based on mood, genre, tempo, and key. Effective communication skills and the ability to work closely with multiple points of contact are crucial. A willingness to learn and contribute creatively to content programming and marketing strategies is highly valued. While not mandatory, graduation from a music school or formal music education would be a plus. This position offers an excellent opportunity to gain hands-on experience in the music industry and acquire knowledge about music tagging, curation, and programming at a prominent music licensing platform. If you are enthusiastic about immersing yourself in the world of music and contributing to the unique sound of Hoopr, we are excited to hear from you!,
Key Responsibilities 1. Content Strategy & Curation • Define the overall programming strategy — what kind of music is showcased, when, and to whom. • Develop editorial calendars for playlists, campaigns, seasons, and creator trends. • Ensure genre/mood/topic coverage aligns with business goals (e.g., more music for travel vlogs, corporate AVs, etc.). 2. Team Leadership & Collaboration • Lead a team of curators, playlist editors, or content managers. • Work closely with Music Acquisition, A&R, Marketing, Product, and Data teams. • Guide curation based on content gaps, data insights, or upcoming product features. 3. User & Market Insights • Understand the needs of Hoopr’s core users — Brands, Businesses & YouTubers • Leverage data and analytics to inform curation decisions (e.g., which tracks perform well, which playlists convert best). • Keep up with content trends on TikTok, YouTube, Instagram, etc., and adjust programming accordingly. 4. Campaigns & Discovery • Drive thematic campaigns like “Summer Essentials,” “Creator Favorites,” or “Top Songs for Gaming.” • Optimize playlist placements and homepage content to increase track discovery, downloads, and licensing. • Coordinate with marketing for artist spotlights, new release pushes, or seasonal rollouts. 5. Content Performance Monitoring • Track how playlists and curated collections perform in terms of engagement, usage, and downloads. • Test and iterate based on what’s working or not — with a product mindset. Requirements • 4–6 years of experience in music programming, editorial curation, or content strategy at a music-tech company, DSP, media platform, or similar. • Strong understanding of music genres, moods, and social media use cases • Proven ability to lead curation initiatives across multiple genres and formats, with a keen sense of music discovery and audience needs. • Comfortable working with data to make content decisions; experience interpreting dashboards or using tools like Mixpanel is a plus. • Experience collaborating cross-functionally with product, marketing, A&R, and content operations teams. • Excellent communication and project management skills, with the ability to manage timelines, campaigns, and curation calendars. • A strong global music sensibility with the ability to spot trends across platforms like TikTok, Instagram, and YouTube.
Role: Product Manager – Demand Side Employment Type: Full-time Role Type: In-office Location: Mumbai Company Description Hoopr is India’s leading music licensing platform, enabling creators, brands, agencies, and businesses to legally access and use music for their content and campaigns. Our mission is to make copyright-safe music simple, scalable, and impactful — empowering both sides of the ecosystem: musicians and rights-holders on the supply side, and creators and businesses on the demand side. With offerings such as Hoopr Smash, which brings commercial and Bollywood music to the short-form content economy, and Hoopr.ai, which powers discovery and personalization, we are building products at the intersection of music, technology, and the creator economy. Backed by deep industry partnerships and a rapidly growing user base, Hoopr is setting the standard for music licensing in India and expanding into global markets. At Hoopr, you’ll be part of a fast-paced, entrepreneurial team passionate about solving real problems in the music and content ecosystem. If you’re excited by the prospect of building category-defining products in a dynamic industry, we’d love to work with you. Role Description The Demand-side Product Manager at Hoopr will take full ownership of products that drive user adoption, engagement, and revenue growth. This includes leading initiatives such as Hoopr Smash and Hoopr.ai, modernizing existing systems, and building innovative, scalable solutions that can expand across markets. The ideal candidate will bring strong product leadership, technical proficiency, and a deep interest in the creator economy and digital consumer behaviour. They will be expected to work in a fast-paced environment, translate insights into product-led growth strategies, and leverage AI-driven approaches to improve personalization, discovery, and monetization. This is a high-impact role with direct accountability for shaping the demand side of Hoopr’s business. If you feel excited by the prospect of working at the intersection of the music industry, creator economy, and content using the power of tech innovations, this opportunity may be of interest to you! You’ll be working with a highly passionate bunch of people who’re geared up to innovate and disrupt this space to build pioneering products in India and abroad. Responsibilities • Take full ownership of the demand-side platform and product portfolio, from ideation and strategy through execution and measurable outcomes. • Lead initiatives such as Hoopr Smash and Hoopr.ai, building innovative, product-led solutions that drive user adoption, engagement, and revenue growth. • Identify gaps in existing systems, optimize legacy infrastructure, and build new products and features from the ground up with scalability in mind. • Work hands-on with cross-functional teams across design, engineering, music, and business to deliver high-quality, impactful products. • Continuously explore and integrate AI-driven tools and methods to improve user experience, personalization, recommendation systems, and overall product performance. • Immerse yourself in the creator economy to understand user needs, market dynamics, and opportunities for product-led growth. • Define and manage the product roadmap, prioritize effectively, and ensure timely execution of sprints with clear success metrics. • Analyse product data, user feedback, and competitive insights to inform decisions, validate assumptions, and iterate quickly. • Act as the custodian of user experience, ensuring that every feature aligns with customer needs and business objectives. • Document key learnings, product updates, and vision to keep the organization aligned and informed. • Build products for global audience, understand local nuances and localize offerings to suit needs of consumers from different geographies Skillset: • Passionate about solving problems and building products that drive adoption, engagement, and revenue growth. • 3–7 years of experience in Product Management, ideally with consumer-facing or product-led growth platforms. • MBA from a tier-I business school preferred, but not mandatory if balanced with strong product experience. • Ability to think strategically and creatively, paired with strong execution discipline. • Proven ability to thrive in a fast-paced startup environment, balancing short-term delivery with long-term vision. • Deep understanding (or willingness to quickly learn) of the creator economy, content monetization, and emerging digital consumer trends. • Strong communication skills to align internal stakeholders and clearly articulate product value propositions to creators, brands, and businesses. • Technically proficient — able to work closely with engineering teams on implementation details and independently drive smaller builds. • First-hand experience with agile methodologies and product tools (e.g., Google Analytics, Mixpanel, Amplitude, JIRA, Balsamiq, Figma). • Strong analytical mindset with the ability to define, track, and interpret key product metrics to inform decisions. • Experience modernizing legacy systems while building innovative, revenue-impacting products from scratch. • Awareness of AI/ML applications in personalization, recommendations, discovery, and workflow automation to unlock product-led growth. • A team player with a bias for action, ownership, and accountability — willing to go beyond “feature delivery” and drive measurable business outcomes. Links • Hoopr Smash: www.hooprsmash.com • Hoopr Native: www.hoopr.ai If you are looking for a rewarding career at the intersection of music, technology, and business, we would love to hear from you! Hoopr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Role: Product Manager – Supply Side Employment Type: Full-time Role Type: In-office Location: Mumbai Company Description Hoopr is India’s leading music licensing platform, enabling creators, brands, agencies, and businesses to legally access and use music for their content and campaigns. Our mission is to make copyright-safe music simple, scalable, and impactful — empowering both sides of the ecosystem: musicians and rights-holders on the supply side, and creators and businesses on the demand side. With offerings such as Hoopr Smash, which brings commercial and Bollywood music to the short-form content economy, and Hoopr.ai, which powers discovery and personalization, we are building products at the intersection of music, technology, and the creator economy. Backed by deep industry partnerships and a rapidly growing user base, Hoopr is setting the standard for music licensing in India and expanding into global markets. At Hoopr, you’ll be part of a fast-paced, entrepreneurial team passionate about solving real problems in the music and content ecosystem. If you’re excited by the prospect of building category-defining products in a dynamic industry, we’d love to work with you. Role Description The Supply-side Product Manager at Hoopr will take end-to-end ownership of products and tools that serve musicians, labels, and rights-holders. This role involves designing intuitive systems for onboarding, payouts, catalogue management, and partner experiences while modernizing legacy infrastructure and building scalable solutions from the ground up. The ideal candidate will combine product rigor with empathy for non-technical stakeholders, strong communication skills to bridge business and technical perspectives, and the ability to navigate the diverse and complex realities of the Indian music industry. Awareness of AI-driven applications and a willingness to apply them for metadata, rights management, and automation will be key in shaping the future of Hoopr’s supply ecosystem. If you feel excited by the prospect of working at the intersection of the music industry, creator economy, and content using the power of tech innovations, this opportunity may be of interest to you! You’ll be working with a highly passionate bunch of people who’re geared up to innovate and disrupt this space to build pioneering products in India and abroad. Responsibilities • Take full ownership of the supply-side platform, ensuring efficient, transparent, and scalable systems for musicians, labels, and rights-holders. • Build and manage tools for onboarding, payouts, catalogue management, and partner-facing experiences. • Design products with empathy for non-technical users, ensuring simplicity and accessibility for artists and labels who may be unfamiliar with digital platforms. • Communicate product value effectively across technical and non-technical stakeholders, bridging the gap between partner needs and tech execution. • Navigate the diverse and often complex dynamics of the Indian music ecosystem — including family-run labels, independent artists, and varied business practices — and adapt product strategies. • Modernise and improve existing legacy systems while also building new capabilities and workflows from scratch. • Collaborate closely with cross-functional teams to ensure smooth product delivery and alignment with overall company vision. • Apply AI-driven approaches for catalogue tagging, metadata management, rights handling, and automation to enhance partner efficiency and platform scalability. • Deeply understand the music industry supply chain and continuously integrate those insights into product decisions. • Drive product discovery, definition, sprint planning, prioritization, and execution in line with the roadmap. • Build products for a global audience while understanding local nuances and localizing offerings where required. • Measure the impact of new features, iterate based on customer feedback and data, and interact closely with users (internal and external). • Be the custodian of partner experience, with a passion for usability, engagement, and research-driven improvements. • Document key learnings, product updates, and vision at necessary touchpoints to ensure organisational clarity and alignment. Skillset: • Passionate about solving problems and enabling musicians, labels, and rights-holders to thrive. • 3–7 years of experience in Product Management, ideally with exposure to partner-facing platforms or B2B workflows. • MBA from a tier-I business school preferred, but not mandatory if balanced with strong product experience. • Ability to think strategically and creatively, paired with strong execution discipline. • Proven ability to thrive in a fast-paced startup environment, balancing short-term delivery with long-term vision. • Empathy for non-technical stakeholders, with the ability to design simple, intuitive tools that cater to users unfamiliar with technology. • Excellent communication and relationship skills to explain product value persuasively to diverse stakeholders, from artists to family-run labels. • Comfort navigating the complexities and nuances of the Indian music industry, where stakeholder expectations and behaviours can be highly varied. • Technically proficient: able to collaborate effectively with engineering teams and independently drive smaller technical initiatives. • First-hand experience with agile methodologies and product tools (e.g., Google Analytics, Mixpanel, Amplitude, JIRA, Balsamiq, Figma). • Strong analytical mindset with the ability to define, track, and interpret key product metrics to inform decisions. • Experience modernising legacy systems while building scalable new solutions from the ground up. • Awareness of AI/ML applications in metadata tagging, rights management, automation, and partner experience. • A team player with a bias for action, ownership, and accountability — willing to go beyond “feature delivery” and drive true ecosystem impact. Links • Hoopr Smash: www.hooprsmash.com • Hoopr Native: www.hoopr.ai
As a Music Content Strategy Manager, your role will involve defining the overall programming strategy for showcasing music, creating editorial calendars for playlists and campaigns, and ensuring alignment with business goals. You will lead a team of curators and collaborate closely with various teams such as Music Acquisition, A&R, Marketing, Product, and Data to guide curation decisions based on content gaps and data insights. Your responsibilities will include understanding the needs of Hooprs core users - Brands, Businesses & YouTubers, leveraging data and analytics to inform curation decisions, and staying updated with content trends on platforms like TikTok, YouTube, and Instagram to adjust programming accordingly. You will drive thematic campaigns, optimize playlist placements for track discovery, and coordinate with marketing for artist spotlights and new releases. Monitoring the performance of playlists and curated collections in terms of engagement, usage, and downloads will be crucial. You will be required to test and iterate based on performance metrics with a product mindset. Qualifications required for this role include: - 4-6 years of experience in music programming, editorial curation, or content strategy at a music-tech company, DSP, media platform, or similar. - Strong understanding of music genres, moods, and social media use cases. - Proven ability to lead curation initiatives across multiple genres and formats, with a keen sense of music discovery and audience needs. - Comfortable working with data to make content decisions; experience with tools like Mixpanel is a plus. - Experience collaborating cross-functionally with product, marketing, A&R, and content operations teams. - Excellent communication and project management skills, with the ability to manage timelines, campaigns, and curation calendars. - A strong global music sensibility with the ability to spot trends across platforms like TikTok, Instagram, and YouTube.,