Music Marketing Lead

What You Will Do

• Build the label’s marketing channels from scratch - YouTube, Instagram, Snapchat and more, defining the voice, look, and presence across all platforms.
• Create and manage content calendars to promote new releases and artist stories.
• Shoot and produce content with artists — from reels and short-form videos to behind-the-scenes moments.
• Drive growth strategies (both paid and organic) to expand reach and increase engagement.
• Work closely with artists on cross-pollination and collaborations, leveraging their networks.
• Lead digital PR and influencer strategies to maximize visibility.
• Establish community touchpoints across Discord, WhatsApp, Reddit, and other platforms.
• Bring cultural insights into every campaign to keep the label connected to the scene.

What We’re Looking For

• 4–5 years of hands-on experience in music marketing.
• Strong knowledge of digital platforms, youth culture, and the creator economy.
• Ability to ideate, shoot, and execute content with agility.
• Someone who genuinely enjoys connecting with artists and their journeys.
• Strategic mindset: able to make an impact with both big and lean budgets.
• Bachelor’s + Master’s degree in Marketing