Product Manager - Demand Side

Product Manager – Demand Side

Full-time

In-office

Mumbai

Company Description

Hoopr is India’s leading music licensing platform, enabling creators, brands, agencies, and businesses to legally access and use music for their content and campaigns. Our mission is to make copyright-safe music simple, scalable, and impactful — empowering both sides of the ecosystem: musicians and rights-holders on the supply side, and creators and businesses on the demand side. With offerings such as Hoopr Smash, which brings commercial and Bollywood music to the short-form content

economy, and Hoopr.ai, which powers discovery and personalization, we are building products at the intersection of music, technology, and the creator economy. Backed by deep industry partnerships and a rapidly growing user base, Hoopr is setting the standard for music licensing in India and expanding into global markets. At Hoopr, you’ll be part of a fast-paced, entrepreneurial team passionate about solving real problems in the music and content ecosystem. If you’re excited by the prospect of building category-defining products in a dynamic industry, we’d love to work with you.

Role Description

The Demand-side Product Manager at Hoopr will take full ownership of products that drive user adoption, engagement, and revenue growth. This includes leading initiatives such as Hoopr Smash and Hoopr.ai, modernizing existing systems, and building innovative, scalable solutions that can expand across markets. The ideal candidate will bring strong product leadership, technical proficiency, and a deep interest in the creator economy and digital consumer behaviour. They will be expected to work in a fast-paced environment, translate insights into product-led growth strategies, and leverage AI-driven approaches to improve personalization, discovery, and monetization. This is

a high-impact role with direct accountability for shaping the demand side of Hoopr’s business.

If you feel excited by the prospect of working at the intersection of the music industry, creator economy, and content using the power of tech innovations, this opportunity may be of interest to you! You’ll be working with a highly passionate bunch of people who’re geared up to innovate and disrupt this space to build pioneering products in India and abroad.

Responsibilities

• Take full ownership of the demand-side platform and product portfolio, from ideation and strategy through execution and measurable outcomes.

• Lead initiatives such as Hoopr Smash and Hoopr.ai, building innovative, product-led solutions that drive user adoption, engagement, and revenue growth.

• Identify gaps in existing systems, optimize legacy infrastructure, and build new products and features from the ground up with scalability in mind.

• Work hands-on with cross-functional teams across design, engineering, music, and business to deliver high-quality, impactful products.

• Continuously explore and integrate AI-driven tools and methods to improve user experience, personalization, recommendation systems, and overall product performance.

• Immerse yourself in the creator economy to understand user needs, market dynamics, and opportunities for product-led growth.

• Define and manage the product roadmap, prioritize effectively, and ensure timely execution of sprints with clear success metrics.

• Analyse product data, user feedback, and competitive insights to inform decisions, validate assumptions, and iterate quickly.

• Act as the custodian of user experience, ensuring that every feature aligns with customer needs and business objectives.

• Document key learnings, product updates, and vision to keep the organization aligned and informed.

• Build products for global audience, understand local nuances and localize offerings to suit needs of

consumers from different geographies

Skillset:

• Passionate about solving problems and building products that drive adoption, engagement, and revenue growth.

• 3–7 years of experience in Product Management, ideally with consumer-facing or product-led growth platforms.

• MBA from a tier-I business school preferred, but not mandatory if balanced with strong product experience.

• Ability to think strategically and creatively, paired with strong execution discipline.

• Proven ability to thrive in a fast-paced startup environment, balancing short-term delivery with long-term vision.

• Deep understanding (or willingness to quickly learn) of the creator economy, content monetization, and emerging digital consumer trends.

• Strong communication skills to align internal stakeholders and clearly articulate product value propositions to creators, brands, and businesses.

• Technically proficient — able to work closely with engineering teams on implementation details and

independently drive smaller builds.

• First-hand experience with agile methodologies and product tools (e.g., Google Analytics, Mixpanel,

Amplitude, JIRA, Balsamiq, Figma).

• Strong analytical mindset with the ability to define, track, and interpret key product metrics to inform

decisions.

• Experience modernizing legacy systems while building innovative, revenue-impacting products from scratch.

• Awareness of AI/ML applications in personalization, recommendations, discovery, and workflow automation to unlock product-led growth.

• A team player with a bias for action, ownership, and accountability — willing to go beyond “feature delivery” and drive measurable business outcomes.

Links

www.hooprsmash.com

www.hoopr.ai

If you are looking for a rewarding career at the intersection of music, technology, and business, we would love to hear from you!

Hoopr is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.