Senior Social Media Manager

Job Title: Senior Social Media Manager

Location: Gurugram
Reports To: Founder & CEO (Preeti Rao)
Experience Required: 6–10 years in Social Media Management, with proven success in building personal brands and communities over 1M followers.

About Weljii

Weljii is India’s leading Health and Wellness Coach Training Institute, pioneering the holistic health coaching movement. Through internationally accredited programs, Weljii empowers individuals to transform lives and communities by creating a culture of health and wellbeing. Led by Preeti Rao, Weljii stands at the intersection of modern science and ancient wisdom.

Role Overview

We are seeking a strategic, creative, and data-driven Senior Social Media Manager to expand and amplify the digital presence of Weljii and Preeti Rao across platforms.

The role goes beyond traditional social media management — it requires building automated engagement and lead-generation funnels that convert social media reach into measurable community growth, webinar sign-ups, and course enrollments.

You’ll be responsible for positioning Preeti Rao as a thought leader in health and wellness, while driving brand awareness and digital conversions for Weljii.

Key Responsibilities1. Brand & Content Strategy

• Develop and execute a unified social media strategy for Weljii and Preeti Rao across Instagram, LinkedIn, YouTube, and emerging platforms.
• Shape Preeti Rao’s thought leadership narrative, highlighting her voice in health, wellness, and holistic living.
• Collaborate with content, design, and video teams to create powerful storytelling and campaigns.
• Maintain distinct yet complementary brand voices for Weljii and Preeti Rao.

2. Growth & Engagement

• Design and implement strategies to grow organic reach and engagement by 5–10x within 12–18 months.
• Build and nurture digital communities that align with the mission of holistic wellbeing.
• Lead influencer collaborations, brand partnerships, and social campaigns to reinforce brand authority.
• Use analytics to refine strategy and discover new audience opportunities.

3. Social Media Automated Funnel Management

• Create and manage automated social media funnels that capture leads, nurture engagement, and drive conversions for webinars and courses.
• Integrate social media platforms with CRM systems (e.g., Zoho CRM, HubSpot) and marketing automation tools.
• Set up and optimize lead magnet campaigns, automated WhatsApp and email follow-up sequences, and remarketing flows.
• Work with the marketing and tech teams to ensure seamless data flow from social media to CRM for tracking and nurturing.
• Continuously analyze funnel performance (CTR, conversion rate, CPL) and optimize for maximum ROI.

4. Thought Leadership Positioning

• Build a strong, authentic voice for Preeti Rao across platforms.
• Develop and promote original content — videos, live sessions, blogs, and quotes — to position her as a global voice in health and wellness.
• Identify opportunities for guest appearances, podcast features, and collaborations to amplify visibility.

5. Performance & Analytics

• Track and report key performance indicators — engagement, reach, growth, and conversion metrics.
• Use analytics tools (Sprout Social, Meta Suite, Later, Zoho Social, YouTube Studio, etc.) to measure success.
• Prepare monthly and quarterly reports with actionable insights.

6. Leadership & Collaboration

• Lead a small in-house team and coordinate with freelancers or agencies for design, paid media, and video production.
• Collaborate closely with the Marketing and Strategy teams to ensure cohesive brand communication and funnel alignment.

Key Skills & Qualifications

• 6–10 years of experience in social media management and digital growth.
• Proven success in building and scaling personal brands to 1M+ followers.
• Expertise in social media automation tools, CRM integration, and funnel building.
• Strong understanding of paid media, retargeting, and audience segmentation.
• Excellent copywriting and storytelling skills with a wellness-aligned tone.
• Data-driven mindset with creative problem-solving ability.
• Passion for health, wellness, and conscious living.

What You’ll Bring

• Strategic clarity with hands-on execution ability.
• Growth mindset and accountability for measurable results.
• Ability to translate brand philosophy into viral, meaningful digital narratives.
• Collaborative, innovative energy aligned with Weljii’s mission.

Job Type: Full-time

Pay: ₹70,000.00 - ₹100,000.00 per month

Work Location: In person