Senior Social Media Manager

Role Overview:

We are looking for a dynamic Head of social media to lead growth, branding, and revenue impact. This role is both strategic and hands-on, blending storytelling, performance marketing, and community-building to scale reach and conversions across digital platforms. You will own the social media P&L-driving measurable business growth while building culturally resonant narratives in astrology, spirituality, and wellness.

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Compensation:

Social Media Strategy & Growth:

- Own the social media P&L across all brands, ensuring direct contribution to revenue and customer acquisition.

- Architect 90-day growth roadmaps: follower milestones, brand positioning, and revenue-linked campaign calendars.

- Drive platform-specific growth across Instagram, YouTube, LinkedIn, X, and emerging social channels.

- Expand reach beyond mainstream platforms-WhatsApp, Telegram, and closed communities-to strengthen loyalty and repeat purchases.

Content & Campaign Execution:

- Build viral campaigns and storytelling hooks tied to astrology, spirituality, cultural events, and trending moments.

- Balance paid + organic strategies: influencer collaborations, performance ads, affiliate tie-ins, and brand storytelling.

- Run performance-driven funnels from social - landing pages - conversions, ensuring measurable ROI.

- Continuously experiment with formats (short-form video, reels, carousels, podcasts, lives) and double down on what scales revenue and engagement.

Analytics & Performance:

- Define, track, and optimize KPIs: reach, engagement, CTR, conversions, CAC, ROAS, LTV.

- Use analytics tools (Google Analytics, GA4, Meta Suite, YouTube Studio, LinkedIn Ads) to measure campaign performance.

- Publish weekly and monthly performance dashboards highlighting growth, ROI, and insights for scale-up.

Team & Collaboration:

- Manage and mentor a cross-functional team of designers, editors, copywriters, influencers, and agencies.

- Collaborate with Growth, Product, and Marketing teams to ensure social media aligns with business, branding, and employer branding objectives.

- Act as a creative and strategic leader while being hands-on in execution when needed.

Key Requirements:

- 4-10 years of experience leading social media for -growth consumer brands.

- Proven track record of scaling accounts (e.g., 100K - 1M high + followers) or generating multi-crore revenue via social media.

- Strong grasp of organic + paid integration: influencer partnerships, ads, affiliate collaborations.

- Analytical and creative in equal measure: proficiency in GA4, Meta Suite, YouTube Studio, LinkedIn Ads, and trendspotting for viral hooks.

- Excellent storytelling skills, with ability to shape brand narratives that build trust and community.

- Prior experience in team leadership, agency management, and cross-functional collaboration.

- Passion for spirituality/astrology-or openness to immerse in the category.

- Background in D2C, e-commerce, or subscription-driven businesses.

- Exposure to building loyalty programs, communities, or influencer ecosystems.

- Experience running multilingual campaigns (Hindi/English) for diverse audiences.

- Familiarity with emerging social platforms and content monetization strategies.