Overview
Senior SEO Specialist
classic search engines
This is a senior, hands-on execution role where you’ll manage end-to-end SEO operations, develop proposals, build reports, collaborate across teams, and communicate insights clearly to clients and leadership.
Key Responsibilities
Technical SEO, On-page & Local SEO
- Conduct advanced keyword research, topic clustering, search-intent mapping, and entity optimization.
- Lead
Local SEO optimization
including GMB/GBP management, citations, local content strategies, reviews, NAP consistency, and local ranking improvements. - Optimize metadata, content structure, internal linking, schema/structured data, and overall site architecture.
- Perform technical SEO audits focusing on:
> Indexing, crawl depth, robots directives
> Canonicals, hreflang, redirects
> Core Web Vitals, mobile optimization
> Log file analysis & crawl budget efficiency
- Work closely with developers to resolve technical issues and improve site performance.
- Implement
AI-assisted SEO tools
for keyword planning, SERP intelligence, content optimization, and anomaly detection. - Optimize websites for
AI search & Generative Engine Optimization (GEO)
— ensuring content is discoverable in AI-generated answers, summaries, and conversational interfaces.
Digital PR & Authority Building
- Build a sustainable,
white-hat backlink acquisition strategy
including outreach, editorial placements, and digital PR. - Manage citation building (especially for Local SEO), guest posting, influencer collaborations, and authority partnerships.
- Conduct competitor link gap analysis, domain authority tracking, and toxic link auditing.
- Use automation and AI to streamline outreach, contact segmentation, and link quality monitoring.
eCommerce SEO
- Optimize product pages, category structures, faceted navigation, and internal search for large catalogs.
- Implement structured data for product rich results (price, availability, reviews).
- Improve crawl efficiency for eCommerce-scale sites through advanced indexing strategies.
- Drive revenue-focused SEO by aligning organic performance with conversion and RPV metrics.
- Collaborate with merchandising and product teams to improve discoverability and on-site experience.
Reporting, Proposal & Strategy Documentation
- Create detailed proposals outlining SEO strategy, timeline, scope, deliverables, and measurable goals.
- Prepare
weekly and monthly reporting
that translates complex data into clear, actionable insights for clients. - Track KPIs such as rank movement, traffic, conversions, engagement metrics, and backlink acquisition.
- Build
interactive dashboards using Looker Studio, Data Studio, or analytics platforms.
- Present findings and recommendations to stakeholders in a concise and compelling way.
Cross Functional Collaboration & Communication
- Collaborate with developers, designers, content creators, paid media, and analytics teams for unified growth strategy.
- Guide writers with keyword optimization, topic briefs, entity enrichment, and on-page quality improvements.
- Support paid search teams with SEO-PPC synergy insights and coordinated SERP domination strategies.
- Stay ahead of search algorithm updates, AI search evolution, conversational search behaviors, and GEO best practices.
Communicate clearly and professionally
— translating technical SEO concepts into client-friendly explanations.- Maintain exceptional written communication for proposals, reports, and client-facing documents.
Who you are (Who we are looking for)
- A senior-level SEO professional with deep knowledge of technical SEO, on-page, off-page, local SEO, and eCommerce SEO.
- Comfortable working across multi-site ecosystems, large content networks, and fast-moving environments.
- Data-driven, analytical, and proactive — capable of building and executing SEO strategies end-to-end.
- Exceptional communicator with the ability to explain complex SEO concepts in simple, client-friendly language.
- Strong project manager — organized, autonomous, and able to handle multiple priorities simultaneously.
- Passionate about
AI-era search
, conversational interfaces, and the future of Generative Engine Optimization.
Qualifications
7+ years of hands-on SEO experience
(technical, on-page, off-page, and AI-era SEO).- Proven success improving visibility, rankings, and revenue for multi-site or enterprise-scale projects.
Expertise in:
> Google Search Console, GA4
> Ahrefs, SEMrush, Moz
> Screaming Frog, Sitebulb
> Surfer SEO, Clearscope, Jasper, ChatGPT
- Strong understanding of HTML, CSS, schema, Core Web Vitals, and page speed optimization.
- Experience with
Local SEO
, citations, GBP optimizations, and local ranking factors. - Experience with
eCommerce SEO
, structured data, product optimization, and crawl management. Excellent writing, reporting, presentation, and client communication skills (must-have).
- Experience with AI search ecosystem placement: SGE, Perplexity, ChatGPT Browse, Bing Copilot, Apple Spotlight.
