Senior Salesforce Administrator

Job Title:

Senior Salesforce Administrator – Sales Cloud & Marketing Cloud

Location:

India (Remote flexibility available)

Employment Type:

Full-Time

Reports To:

Director of Sales Operations

Senior Salesforce Administrator

Key Responsibilities:

Sales Cloud & CRM Optimization

• Lead configuration of core Sales Cloud features: Accounts, Contacts & Opportunities, Lead Management, Forecasting, Territory Management, CPQ, and Product Catalogs.
• Implement and optimize automation using

  Flows

  ,

  Process Builder

  , and

  Approval Processes

  to streamline sales processes.
• Design

  custom objects

  ,

  record types

  ,

  page layouts

  , and

  Lightning pages

  to enhance user experience and business efficiency.
• Develop

  reports

  ,

  dashboards

  , and

  data insights

  for sales performance, pipeline health, and operational KPIs.

Marketing Cloud Integration

• Manage and support Salesforce Marketing Cloud, including configuration of

  Email Studio

  ,

  Journey Builder

  .
• Work closely with the marketing team to deploy targeted campaigns, build customer journeys, and track campaign metrics.

Third-Party CRM Integrations

• LinkedIn Sales Navigator:

  Manage integration with Salesforce to enable synced prospecting, lead insights, and in-platform engagement tracking.

• ZoomInfo:

  Manage integration with Salesforce to enable synced prospecting, lead insights, and in-platform intelligence gathering.

• SurveyMonkey:

  Manage integration with Salesforce to enable synced responses and data collection f/ NPS, CSAT, etc.

• HubSpot:

  Administer integration for campaign tracking, lead syncing, and contact management across both platforms (going away, but final buttoning up and transition of all critical data is ongoing).

Documentation, Deployment & Governance

• Maintain detailed system documentation for configurations, processes and custom code.
• Use

  Change Sets

  ,

  sandbox management

  , deployment and release management.
• Define and enforce

  governance standards

  and change management procedures.

Stakeholder Collaboration & Support

• Work with business stakeholders to gather requirements and translate them into scalable Salesforce solutions.
• Deliver end-user support and conduct training on new features, workflows, and data practices.
• Proactively identify opportunities to enhance CRM efficiency and user adoption.

Technical Skills:

• Security & Access Control

  : Advanced knowledge of profiles, roles, permission sets, sharing rules, and org-wide defaults (OWD).

• Data Integrity & Governance

  : Skilled in validation rules, duplicate rules, and mass data management tools like Data Loader and Workbench.

• Automation

  : Expertise in Flows (record-triggered, scheduled), Process Builder, and Approval Processes to automate complex workflows.

• User Experience

  : Proficient in configuring page layouts, record types, Lightning pages, dynamic forms, and custom apps.

• Reports & Dashboards

  : Strong ability to build and manage executive-level dashboards, matrix and joined reports with dynamic filters.

• Apex Development

  : Working knowledge of Apex triggers, classes, Visualforce, and SOQL for custom business logic and workflows.

• Documentation & Deployment

  : Experience with technical documentation, sandbox strategies, change sets, and CI/CD tools.

• Requirement Gathering

  : Ability to capture business needs through interviews, workshops, and documentation to build scalable solutions.

Qualifications:

• Experience

  :
• 5+ years of Salesforce administration experience with a focus on Sales Cloud and Marketing Cloud.
• 1+ year of Salesforce Marketing Cloud (Account Engagement, Pardot, etc.) experience

• Certifications

  :
• Salesforce Certified Administrator (

  Required

  )
• Salesforce Advance Administrator (

  Preferred

  )
• Salesforce Certified Sales Cloud Consultant (

  Preferred

  )
• Marketing Cloud Email Specialist or related certifications

  (Preferred)

• Education

  :
• Bachelor’s degree in Computer Science, Information Systems, Engineering, or a related field required.

Why Join Astreya?

• Work in a collaborative, innovative environment with global impact.
• Lead high-visibility Salesforce projects with modern tools and enterprise stakeholders.
• Competitive salary, comprehensive benefits, and ongoing professional development.
• Flexibility to work across time zones and hybrid/remote options.