Senior Product Marketing Manager

About Us:

Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation. With teams across India and the USA, we are building an AI-first Digital Adoption Platform that simplifies user experience, improves productivity, and reduces support overhead. We're on a mission to build a high-performance and people-centric culture that celebrates innovation, diversity, and growth. 

Trusted by millions of users worldwide, including Fortune 1000 Companies, Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene.

Role Overview:

As a Senior Product Marketing Manager, you will be the bridge between Product, Sales, and Marketing, ensuring that our offerings are positioned effectively and resonate with the right audience. You will lead go-to-market (GTM) strategies, competitive analysis, and messaging frameworks to drive product adoption, customer engagement, and revenue growth.

You will work closely with cross-functional teams, including Product Management, Demand Generation, Content Marketing, Sales, and Customer Success, to translate product value into compelling narratives that differentiate our solutions in the competitive landscape.

Key Responsibilities:

Market & Customer Insights:

• Conduct market research, customer interviews, and competitive analysis to identify key trends, pain points, and opportunities.
• Develop buyer personas and ideal customer profiles (ICP) to inform marketing and sales strategies.
• Leverage product analytics and user behavior insights to optimize positioning and messaging.

Go-To-Market Strategy & Execution:

• Develop and execute end-to-end GTM strategies for product launches and feature releases.
• Collaborate with cross-functional teams to ensure product-market fit and optimize messaging for different customer segments.
• Define success metrics and analyze campaign performance, customer adoption, and revenue impact.

Product Messaging & Positioning:

• Create clear, differentiated messaging that communicates the unique value proposition of our products.
• Develop compelling sales enablement content, one-pagers, battle cards, and pitch decks to support revenue teams.
• Align with the Product team to refine positioning, storytelling, and feature value articulation.

Content & Thought Leadership:

• Partner with Content Marketing to create whitepapers, blog posts, case studies, and webinars that drive demand.
• Work with the ABM and Online Marketing teams to develop demand-generation campaigns focused on awareness and pipeline growth.
• Lead product-themed landing pages for optimized messaging and SEO.

Sales Enablement & Customer Advocacy:

• Build and maintain competitive intelligence frameworks to help Sales teams effectively position against competitors.
• Develop training materials and playbooks to empower Sales and Customer Success teams.
• Work with Customer Success to identify, develop, and promote customer testimonials and case studies.

Who You Are:

• 6-8 years of experience in Product Marketing, preferably in a B2B SaaS or technology-driven environment.
• Proven track record of executing successful go-to-market strategies that drive revenue growth.
• Exceptional storytelling and communication skills—able to simplify complex ideas into compelling narratives.
• Strong analytical and data-driven mindset, with experience in market research and product analytics.
• Experience working with product analytics tools (e.g., Amplitude, Mixpanel), research tools (e.g., Hotjar, Wynter), and collaboration tools (e.g., Jira, Confluence).
• Ability to thrive in a fast-paced, dynamic environment, working across multiple teams and priorities.

Benefits

• Competitive salary with no specific limit for the right candidate.
• Work with a high-growth, innovative team at the forefront of B2B SaaS marketing.
• Cross-functional collaboration with top-tier Product, Sales, and Marketing professionals.
• Opportunity to shape the product marketing function and drive strategic impact.