Senior Manager – Institutional Sales (B2B)

Job Title:

Department:

Location:

Reporting To:

CTC:

Job Purpose:

To lead business development and key account acquisition in the institutional/B2B space by onboarding clients seeking co-branded, white-labeled, or customized agri-input products. The role focuses on leveraging GPC’s robust manufacturing capabilities to serve large-scale partners including corporates, marketing firms, exporters, NGOs, and government bodies.

Key Responsibilities:

1. Institutional Business Development

• Identify and target institutional clients in the agri-input space.
• Approach:
• Agri-marketing companies
• Export houses and private-label distributors
• NGOs and CSR-driven agri programs
• Government procurement/tendering bodies
• Build a strong pipeline through cold outreach, networking, and referrals.

2. Strategic Client Engagement

• Act as a single point of contact for all institutional accounts.
• Develop long-term partnerships through regular meetings, presentations, and solution-based proposals.
• Ensure high client satisfaction and repeat business through continuous engagement.

3. Proposal Customization & Product Development

• Collaborate with internal teams (R&D, Production, Design, Regulatory) to create client-specific proposals and solutions.
• Support CIB registrations, formulation approvals, and branding/artwork finalization.
• Ensure packaging, labeling, and regulatory compliance for all customized products.

4. Order Fulfilment & Execution

• Finalize institutional bulk orders, ensuring clear timelines and deliverables.
• Coordinate with production teams to meet client specifications and dispatch schedules.
• Track deliveries, quality assurance, and post-sales service.

5. Reporting & Market Intelligence

• Maintain MIS on lead status, closures, revenue, and forecast.
• Provide competitor intelligence and market trends to leadership.
• Regularly report on key metrics, client feedback, and business performance.
  

Candidate Profile:

• Experience:

  4–7 years in B2B or institutional sales, preferably in

  Agri Inputs, Agrochemicals, or Contract Manufacturing

• Education:

  Graduate/Postgraduate in Agriculture, Business Management, or related discipline

• Preferred Skills:

• Strong communication & presentation skills
• Excellent negotiation and deal-closing ability
• Understanding of manufacturing operations & product life cycle
• Familiarity with CIB norms and agri-input regulations
• Team coordination across cross-functional departments
  

Growth Path:

National Institutional Head