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Description
About The Marketplace Guru The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces. Our Services Include Channel onboarding/Marketplace onboarding PPC Management SEO and Listing Optimization Content creation and creative optimization Storefront management Brand Strategy Inventory Forecasting Fulfillment and Shipping Brand Hygiene Data insights analysis Ensuring compliance for global markets About The Role The Sr. Brand Manager will serve as the primary point of contact for assigned client accounts at The Marketplace Guru. This role involves managing client relationships, overseeing a small team of marketplace specialists, and implementing strategic initiatives to ensure successful account performance and client satisfaction. The ideal candidate will possess a strong understanding of eCommerce, Amazon marketplace dynamics, and exceptional leadership skills. Key Responsibilities Brand Management : Successfully manage clients’ accounts assigned, with a focus on value add and retention, and client communication. KPI: Churn rate under 5% per month. Will act as a direct liaison between clients and TAG. Facilitate core TAG services of PPC, SEO, Design, Catalog merchandising, and troubleshooting. Handle between 12-15 Client Accounts. Brand Managers are the backbone of the company, directly responsible for our client accounts. Client Communication Be Prepared: Be prepared for meetings. Have written notes outlined and planned for every call. (Amazon Specialists can help you prepare these) Meetings with clients should be sales focused, with a set agenda and timeline for every call. Go over the past two weeks of actions and the plan for the following two weeks to grow sales. Deescalate: Know your stuff and your accounts. If a client is upset, be ready to come back to them with facts and actions to correct. Work to de-escalate tricky situations. Proactively create buy-in to avoid the need for reactive repair. Keep Relationships in Mind: Be an expert communicator, and facilitator. Proactively delegate down and communicate up to senior leadership. Know when to ask for help: Don’t let client complaints build up, reach out to your Director at the first sign of trouble. Take ownership of your accounts: Do not delegate and forget to follow up. Do not promise a client something and let them down. If it happens, be ready to take ownership, and do what it takes to get things back on track. For a relationship to grow, you must care for it. Keep this in mind for your managed accounts. You are the client gatekeeper. Team Management Manage a team of PPC Specialists & Amazon Account Specialists to deliver on the Client Identified KPI’s. In addition to client services, this position is also a leadership position, and following the completion of training, brand managers will be expected to lead a small team of Amazon specialists, who will assist the manager with delivering TAG services to the client. Delegate to Elevate: Be an expert delegator. With 12+ accounts, it will be impossible to do everything yourself. You must delegate tasks properly to your direct reports and the TAG teams, follow up on delegations, hold staff accountable, and report back to the client. Soft on people but Tough on Issues: Treat staff and clients better than a Taj Hotel Employee, but be as responsible on the P&L as a hedge fund is to drive growth. Strategic Management Proactively provide strategy for the account, communicate with the client, and ensure TAG process and deliverables are met. Strategy: Understand and learn the brand and its strategy from day one. Identify pain points from client feedback and self audit. Develop a tailored plan for the client, help the client understand all the ways TAG adds value through its many teams and processes. Lead and guide the client through the TAG process. Be their personal coach, and let the TAG machine do its magic Ensure the client receives promised actions, deliverables, and milestones, without the client having to follow up and ask. Every client should be communicated with daily. Project Management Your Asana (task management) boards must be neat, organized, and followed up on. KPI: Have a firm handle of what is going on all accounts. You should also guide your direct reports to do the same. Attention to detail: In addition to project management, you should QA deliverables with your specialists to ensure that deliverables are error free and ready to present. You should be willing to help in creating SOPs and Improve SOP’s based on client feedback. Qualifications (Please Apply Only If You Meet These Requirements) Minimum 3 years of experience or comparable knowledge with Amazon Seller Central, with a strong understanding of flat files, inventory management, FBA process, reinstatements, case filing, Amazon PPC advertising, brand registry troubleshooting, basic Amazon SEO and keyword research Preferred 1 year of experience in an agency setting, with the ability to handle multiple demands, prioritize tasks, and manage evolving client needs in a fast-paced environment. Preferred 1 year of experience in successfully managing multiple client accounts, focused on adding value, driving retention, and ensuring clear, consistent communication with clients. Skilled in leading client meetings, developing effective agendas, and conducting calls aimed at increasing client sales and achieving measurable success. Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed). Data Analysis skills, with expertise in tracking and interpreting key performance metrics (e.g., ACoS, TACoS, CTR, CPC) to optimize ROI. Experience in SOP Development and process improvement to create efficient workflows within the advertising team. Experience of Helium 10: Product Research - Black Box Keyword Research - Magnet & Cerebro Analytics - Keyword Tracker Certifications Required From Amazon Amazon Ads Foundations Certification Sponsored Ads Certification Sponsored Ads Advanced Certification Video Ads Certification Campaign Optimization Certification Amazon DSP Certification Amazon DSP Advanced Certification Amazon Ads Retail Certification Amazon Ads Advanced Retail Certification Bonus Skills (A Plus For Your Application) Experienced with tools such as Slack, and Asana (or comparable tools) for communication and project management. Skilled in building strong, trust-based relationships with clients, serving as the gatekeeper for client accounts, and nurturing long-term partnerships.Skilled in hiring, performance management, and professional development to maintain a high-performing team aligned with agency goals. SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills). Google Analytics Certification (for data insights and client reporting). Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) (for structured process management). Asana Project Management Certification. Join us and become part of a transformative journey in the e-commerce landscape, where you’ll work alongside industry experts to drive innovation and success! Skills: training and development,creativity,data management,project management,client relationship management,g suite,amazon seller central,performance management,advertising,inventory management,client assessment,data analysis,attention to detail,client communication,communication,training & development,seo optimization,budget management,amazon,brand performance,supply chain understanding,sop development,reporting,ppc management,data-driven decision making Show more Show less
