Amazon Specialist (PPC)

Job Description

About The Marketplace Guru The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across various global marketplaces. Our Services Include Channel Onboarding / Marketplace Onboarding PPC Management SEO and Listing Optimization Content Creation and Creative Optimization Storefront Management Brand Strategy Inventory Forecasting Fulfillment and Shipping Brand Hygiene Data Insights & Analysis Ensuring Compliance for Global Markets About The Role The Advertising Specialist (PPC) at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively. Key Responsibilities Account Auditing & Issue Resolution: Prioritize emergency audits to identify and resolve issues in problematic accounts. Collaborate with directors and team members to resolve advertising challenges. Conduct account audits to identify problem statements for potential clients. Actively communicate with peers, managers, and clients to ensure timely task and project completion. Provide clear reports, notes, and summaries of audit findings and campaign performance. PPC Account Management Own and manage the growth of 6–8 PPC accounts for The Marketplace Guru’s clients. Develop, implement, and maintain client-identified KPIs. Oversee full advertising account actions including ad segmentation, budget setting, and performance optimization. Verify ad segmentation, reduce wasted ad spend, and lower ACoS. Set up ads for new accounts with proper segmentation, keyword research, and budget allocation. Utilize keyword analytics and discovery to develop and optimize manual campaigns, including: High-volume campaigns (broad, phrase, and exact match types) Low-volume campaigns (phrase and exact match types) High-relevancy campaigns (phrase and exact match types) Create manual ASIN targeting campaigns, including defensive ASIN targeting. Qualifications (Please Apply Only If You Meet These Requirements) Minimum 1 year of experience managing Amazon PPC campaigns, specifically Sponsored Products, Sponsored Brands, and Sponsored Display ads. Required Amazon Certifications (Must be obtained if not already certified): Sponsored Ads Certification Sponsored Ads Advanced Certification Video Ads Certification Campaign Optimization Certification Experience with Helium 10, including: Product Research: Black Box Keyword Research: Magnet & Cerebro Analytics: Keyword Tracker SEO knowledge for Amazon listing optimization. Expertise in G Suite / Google Sheets, with a typing speed of 55+ WPM. Experience Strong knowledge of campaign budgeting, forecasting, promotions, and running discounts/deals. Proficiency in keyword analysis, campaign optimization, and reducing ad spend. Proven experience managing multiple brands/accounts and delivering results for diverse clients, products, and categories on the Amazon marketplace. Bonus Skills (A Plus for Your Application) Experience using Jungle Scout, Asana, and Slack for project management, product research, and communication. Proficiency in Excel for data management and reporting. Certifications such as SEMrush or Ahrefs SEO Certification for enhanced keyword and analytics capabilities. Our Core Values Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action and smarter results. 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve. Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward. Expectations (What to Expect) Work Hours: 46 hours per week, 8 hours per day. Competitive Salary: Attractive base pay. Work from Home: Permanent WFH setup if performance expectations are met. Equipment Requirements: Dual monitor setup, minimum 8GB RAM, and 50 Mbps internet speed. Learning Resources: Unlimited access to our SOP Library. Career Growth: A clear path to Account Director, with potential to manage 60+ brands. Career Support: Ongoing mentorship and career development support. Why Join The Marketplace Guru? At The Marketplace Guru, We’re More Than An Agency — We’re Your Partner In Success. Here’s What Makes Working With Us Unique Diverse Experience: Collaborate with overseas clients and global brands across various categories. Expert Collaboration: Work alongside industry leaders and dedicated teams committed to excellence. Empowered Environment: Embrace a culture of self-ownership, free from micromanagement. Cutting-Edge Tools: Use the most advanced tools and technologies to work smarter and stay ahead. Clear Growth Path: Enjoy a transparent and structured career advancement roadmap. Open Culture: Be part of a friendly, inclusive environment that values communication, teamwork, and collaboration. Join us and become part of a transformative journey in e-commerce, where innovation meets impact! Skills: data analysis,amazon,amazon advertising console,bid management,ppc management,amazon seller central,campaign optimization,inventory planning,advertising,data management,brand management,seo optimization,ppc,keyword research,performance reporting,time management,campaigns Show more Show less