Search Engine Optimization Manager

About Amber (https://amberstudent.com)

Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital.If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!

About the role

As SEO Manager, you'll work across teams to build and deliver a scalable organic growth strategy. You will manage strategy, execution, and reporting, mentor junior team members or agencies, influence cross- functional partners, and align SEO with global business objectives. Your goal: boost search rankings, organic traffic, and revenue-attributed growth.

Key responsibilities

• Lead SEO strategy across on-page, off-page, technical, local/hyperlocal, and international domains
• Conduct keyword research and intent analysis to guide content planning
• Perform site audits and resolve crawl, indexing, page-speed, and Core Web Vitals issues
• Define and report OKRs/KPIs (traffic, rankings, conversions, organic revenue)
• Manage link-building, outreach, and digital PR campaigns
• Collaborate cross-functionally (product, growth, content, engineering, paid media)
• Mentor SEO team members, coordinate vendors or agencies
• Present performance and strategy updates to senior leadership

Hard skills we are looking for

• 5+ years in SEO, with at least 2+ years in team, agency, or cross-functional leadership
• Expertise in GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and dashboard tools
• Technical SEO mastery: HTML/CSS, schema markup, hreflang, crawl/index optimization, site architecture
• Advanced keyword modeling, A/B testing, optimization of CTR and conversion metrics
• Strong ability in data analysis and dashboard building using Looker Studio/Data Studio, Excel, and attribution tracking
• Comfortable with CMS platforms and simple scripting or automation for scaling SEO tasks

Soft skills we are looking for

• Excellent communicator with ability to align with both technical teams and executive stakeholders
• Strong strategic planner and project manager in fast-paced and ambiguous environments
• Proactive troubleshooter, adaptable to algorithm shifts and search format changes (AI/LLM/SGE)
• High ownership mindset, data-driven yet intuitive, with iterative testing and attention to detail
• Leadership presence: mentoring, stakeholder empathy, conflict resolution, and influencing cross-functional teams