Sales Manager – Transformers

Company Description

Established in 1983, Electrotherm (India) Limited has been committed to innovation, research & development, and customer-focused product and process development. Specializing in designing and manufacturing high-capacity furnaces, refining equipment, and casting machines, the company has consistently improved productivity and steel quality. Electrotherm prioritizes sustainability by implementing mechanized systems, plant automation, and effective fume control for cleaner steel production. Guided by the mission of "Always innovate for a better tomorrow," the company continues to lead advancements in the steel industry.

Position: Sales Manager – Transformers

Department:

Reporting To:

Location:

Employment Type:

Job Summary:

The Sales Manager is responsible for driving sales, business development, and customer relationship management for power and distribution transformers within the assigned region. This role ensures achievement of sales targets, market expansion, key account management, tender handling, and coordination with technical, design, and service teams to deliver customer satisfaction and profitable business growth.

Key Responsibilities

🔹 Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets for power and distribution transformers.
• Develop new business opportunities with utilities, DISCOMs, private industries, EPC contractors, and consultants.
• Expand market share within the region through effective territory coverage and market mapping.
• Conduct product presentations, site visits, and customer technical discussions.

🔹 Tendering & Commercial Activities

• Identify and track tenders (government, utility, DISCOMs, PSU, EPC).
• Coordinate with the tendering/commercial department for bid preparation and submission.
• Evaluate tender documents, technical specifications, pre-qualification criteria, and price structures.
• Support negotiation and finalization of contracts, pricing, and payment terms.

🔹 Key Account Management

• Maintain relationships with major customers, consultants, channel partners, and government bodies.
• Conduct regular review meetings with key clients to understand their project requirements.
• Resolve customer queries, commercial issues, and service-related concerns promptly.

🔹 Marketing & Competitor Analysis

• Monitor competitor activity, pricing trends, tender participation, and market intelligence.
• Provide feedback to product design and management on customer requirements and market trends.
• Represent the company at exhibitions, seminars, and industry events in the region.

🔹 Coordination with Internal Teams

• Work closely with design/engineering teams for technical clarifications.
• Coordinate with production and planning for delivery schedules and dispatch updates.
• Collaborate with the service team for installation, commissioning, and after-sales support.

Key Skills & Competencies

• Strong technical knowledge of power & distribution transformers (ratings, losses, vector groups, standards).
• Good understanding of electrical utility tender procedures and EPC project sales.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to understand and explain technical specifications to customers.
• Strong market analysis and problem-solving ability.
• Self-motivated with strong target orientation and regional mobility.

🎓 Qualifications

• B.E./B.Tech in Electrical Engineering (preferred) and MBA in Marketing
• 5–10 years of sales experience in transformers, switchgear, electrical equipment, or power sector products.

📊 Performance Metrics (KPIs)

• Achievement of regional sales targets.
• New customer acquisition and business expansion.
• Tender success ratio and conversion rate.
• Timely submission of bids and proposal accuracy.
• Customer satisfaction and retention.
• Market intelligence and competitor tracking effectiveness.

Salary:

Jagdish.mali@electrotherm.com