Sales Manager – Health, Fitness & Wellness Category

Sales Manager – Sports, Wellness & Fitness Products

About the Company

Luxury Personified LLP

With a strong and expanding presence across India, we cater to a discerning clientele seeking premium products, exceptional service quality, and elevated experiences. As part of our growth in the sports, fitness and wellness segment, we are seeking a dynamic and experienced Sales Manager to scale the category.

Position Overview

Sales Manager – Sports, Wellness & Fitness Products

must have prior experience working with premium sports, fitness, or wellness brands

Key Responsibilities

1. Sales Strategy & Revenue Growth

• Drive revenue through retail, dealer distribution, online marketplaces, B2B clients, gyms, sports clubs, physiotherapy chains, hospitals, and wellness centers.
• Achieve monthly, quarterly, and annual sales targets.
• Identify and develop new business opportunities and growth verticals.

2. Market Expansion & Business Development

• Build partnerships with gyms, fitness studios, rehabilitation centers, sports academies, hotels, wellness chains, and corporates.
• Conduct continuous market research and competitor analysis to suggest strategic business decisions.

3. Dealer & Distribution Network Management

• Must have worked previously in dealer and distribution-led business models.

• Build, manage, and strengthen dealer and distributor networks across multiple cities.
• Ensure adherence to brand guidelines, sales hygiene, inventory discipline, and visual merchandising standards.

4. Distribution Expansion & Width Growth

• Responsible for incremental width of distribution

  , including onboarding new distributors, new dealers, and expanding into new geographies.
• Identify untapped markets and drive channel penetration.

5. Key Account Management

• Maintain and grow relationships with top-performing partners.
• Ensure timely stock replenishment, excellent brand placement, and sales staff training across partner outlets.

6. MIS Support, Information Flow & Business Intelligence

• Provide accurate and timely MIS reports, dashboards, forecasts, and performance insights.
• Ensure smooth information flow across teams, enabling leadership to take informed decisions.
• Deliver business intelligence on competition, pricing trends, and market opportunities.

7. Outbound Sales Mechanisms & Lead Generation

• Develop structured outbound sales processes such as partner acquisition funnels, digital lead-generation programs, and targeted outreach campaigns.
• Coordinate fitness events, exhibitions, brand activations, demos, and wellness community engagements.

8. Receivables & Credit Management

• Responsible for monitoring outstanding payments and ensuring timely collections.
• Maintain strict credit discipline within the dealer and distributor ecosystem.

9. Product Knowledge & Promotion

• Maintain deep product understanding of premium fitness, wellness, and smart health devices such as massage guns, fitness trackers, smart diagnostic tools, and recovery equipment.
• Support marketing teams with product launches, events, and retail activations.

10. High-Performance Sales Mindset

• Must be a

  go-getter

  , aggressive, target-driven, and hungry for sales.
• Demonstrate strong ownership, persistence, and commitment to achieving goals.

Required Skills & Qualifications

Education

• MBA preferred (Sales, Marketing, Sports Management, or Business Management).
• Bachelor’s degree in Business, Marketing, Sports Science, Fitness Management, or related field.

Experience

• 5–10 years in premium sports, fitness, wellness, or wearable technology industry is mandatory.

• Must have experience in dealer-distributor network management.

• Prior experience selling premium recovery devices, fitness equipment, smart health trackers, or sports products is essential.
• Strong network in gyms, wellness centers, sports retail, and corporate wellness.

Skills

• Excellent communication, negotiation, and relationship management.
• Strong analytical and MIS capabilities.
• Proficiency in MS Excel, CRM, sales tracking tools, and forecasting systems.
• Ability to manage multi-city sales operations.

Key Competencies

• Target- and result-driven mindset.
• High ownership and accountability.
• Professionalism and strong work ethic.
• Strategic and business-oriented thinking.
• Excellent stakeholder and partner-building ability.

Why Join Luxury Personified LLP?

• Opportunity to work with the world’s most premium fitness & wellness brands.
• Fast-growing category with high visibility and leadership support.
• Competitive compensation, incentives, and career growth.
• Exposure to cutting-edge technologies in sports and wellness.