Product Marketing Specialist

About Intellect Design Arena Limited

Intellect Design Arena Ltd is an enterprise-grade financial technology leader, providing composable and intelligent solutions for futuristic global financial institutions across 57 countries. Intellect’s revolutionary First Principles Thinking-based Enterprise Connected Intelligence Platform, eMACH.ai, is the most comprehensive, composable, and intelligent open finance platform in the world. With an impressive array of 329 microservices, 535 events, and over 1757 APIs, eMACH.ai enables financial institutions to design and deploy future-ready technology solutions that provide a significant global competitive edge.

With three decades of domain expertise, Intellect offers a full spectrum of banking and insurance technology products through four lines of business: Global Consumer Banking (iGCB), Global Transaction Banking (iGTB), IntellectAI and Digital Technology for Commerce (iDTC). Intellect is a pioneer in applying Design Thinking and our 8012 FinTech Design Center, the world's first Design Center dedicated to Design Thinking Principles, underscores our commitment to continuous and impactful innovation, addressing the ever-growing need for digital transformation. We proudly serve over 325+ customers worldwide, supported by a diverse workforce of solution architects and domain and technology experts in major global financial hubs. For more information about Intellect, visit https://www.intellectdesign.com/

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About the Role

We are looking for a highly motivated Product Marketing Manager / Assistant Manager to support our Cards product marketing initiatives. This role will work closely with the AVP – Product Marketing to execute marketing strategies, drive demand generation, and ensure the successful positioning of our products in the banking sector.

The ideal candidate has hands-on experience in B2B fintech, banking, or financial services marketing, with a strong understanding of Cards products. This is a great opportunity to work in a high-growth environment and contribute to the success of industry-leading financial solutions.

Key Responsibilities

Product Positioning & Messaging

• Assist in developing product messaging and value propositions tailored for Cards solutions.
• Ensure consistency in communication across all marketing channels.
• Collaborate with sales and pre-sales teams to refine messaging based on customer needs and competitive insights.

Go-to-Market Strategy & Execution

• Support the AVP in executing go-to-market (GTM) strategies for Cards products.
• Work on product launch initiatives, ensuring maximum market impact.
• Align with regional and product teams to tailor campaigns for different geographies.

Sales Enablement & Lead Generation

• Develop sales enablement materials such as brochures, case studies, pitch decks, competitive battle cards, and FAQs.
• Ensure seamless coordination with sales teams to qualify and nurture leads.
• Track marketing performance metrics and manage the lead qualification and handover process.

Campaigns & Digital Marketing

• Assist in multi-channel marketing campaigns (email, webinars, content marketing, digital advertising, and events).
• Collaborate with internal teams and external agencies to develop content for demand generation.
• Leverage tools like HubSpot, Salesforce, Google Analytics, and LinkedIn Ads to track and optimize campaigns.

Thought Leadership & Content Development

• Assist in developing whitepapers, blogs, and industry reports in collaboration with subject matter experts.
• Work with key industry partners to create engaging content that drives brand awareness.
• Develop customer success stories and joint press releases with sales and customers.

Events & Analyst Relations:

• Support planning and execution of industry events, webinars, and roundtables.
• Work with the Analyst Relations team to ensure product positioning with key research firms.
• Monitor market trends and competitor activities to provide insights for strategic decision-making.

Required Skills & Experience

• 2-8 years of experience in B2B product marketing within banking especially cards.
• Strong understanding of cards products like credit cards, debit cards and payment solutions.
• Hands-on experience with lead generation, demand generation, and sales enablement.
• Expertise in digital marketing, campaign execution, and content development.
• Proficiency in marketing automation tools.
• Strong analytical and reporting skills to track KPIs and marketing ROI.
• Experience working in a fast-paced, cross-functional environment with global teams.
• Bachelor's or Master’s degree in Marketing, Business, Finance, or Communications.