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Secpod Technologies
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Product Marketing Specialist

Product Marketing Specialist

Secpod Technologies

3 - 5 years

6 - 10 Lacs

Bengaluru

Posted:8 hours ago| Platform:

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Skills Required

Web technologies IT security Social media Product sales Content writing content marketing SEO Marketing communication Product marketing Product positioning

Work Mode

Work from Office

Job Type

Full Time

Job Description

About SecPod:

SecPod is a pioneering cybersecurity technology company focused on preventing cyberattacks through a proactive, prevention-first approach. Our mission is to secure enterprise IT infrastructure by enabling a robust security posture that stops threats before they happen.

At the heart of our offerings lies the

Saner Platform

an advanced suite of cybersecurity solutions that helps organizations strengthen their security defenses across endpoints, servers, networks, cloud infrastructure, and workloads. Our comprehensive and continuously updated platform empowers businesses to stay ahead of evolving threats and build a resilient security foundation.

About the Role:

We re expanding our Product Marketing team and looking for talented marketers who can tell compelling stories, shape brand perception, and drive product adoption. Youll be instrumental in crafting a wide range of content from web pages, blogs, and ebooks to email campaigns, social media posts, taglines, and campaign messaging that positions our product in the best possible light.

What You ll Gain:

Hands-on experience shaping product marketing strategies
Deep understanding of IT security and cybersecurity products
Exposure to industry trends and global enterprise customers
A platform to grow into a highly impactful product marketing leader

Key Responsibilities:

Create and manage marketing content including blogs, web pages, ebooks, emails, and sales collateral
Optimize content for SEO to boost organic search visibility and traffic
Collaborate with internal teams (sales, product, and partners) to develop demand-generating campaigns
Ensure consistency, clarity, and accuracy across all marketing communications
Refine and repurpose content to improve readability and engagement
Craft product messaging and positioning that highlights business value
Build compelling product narratives that resonate with target audiences
Monitor content performance metrics to assess effectiveness and guide improvements

Qualifications:

MBA in Marketing or a Bachelors Degree in Engineering
3-5 years of experience in content writing or product marketing, preferably for SaaS-based or cybersecurity products
Strong understanding of product positioning, audience targeting, and content marketing strategies
Exceptional writing, editing, and storytelling skills

If you are passionate about cybersecurity, love creating impactful content, and want to be part of a growing team

we d love to hear from you.

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Product Marketing Specialist