Product Marketing Specialist

Role & responsibilities:

• Define and execute product marketing and demand-generation strategies for Hexalogs digital logistics solutions
• Own lead generation (MQLs), funnel optimization, and campaign performance metrics.
• Develop strong product narratives through landing pages, case studies, blogs, and playbooks.
• Collaborate with design, SEO, GEO, and content teams to bring marketing ideas to life quickly.
• Plan and execute digital campaigns across web, email, and social channels.
• Identify new marketing opportunities through partnerships, events, and community engagement.
• Track campaign performance, analyse data, and iterate strategies for continuous improvement.
• Work cross-functionally with product, tech, and sales teams to align marketing with business objectives.
• Eventually build and lead a dedicated Product Growth Pod for your assigned product line.

Preferred candidate profile

• 1-4 years of hands-on experience in Product Marketing, Growth, or Demand Generation within SaaS, Logistics-Tech, or B2B industries.
• Complete ownership mindset capable of independently strategizing, executing, and optimizing end-to end marketing initiatives.
• Mandatory experience in A/B testing and Performance Marketing with proven success in improving lead quality and conversion rates.
• Strong expertise in SEO, GEO targeting, funnel optimization, and campaign analytics.
• Must have working proficiency with AI-powered GTM tools such as N8N, Clay, HubSpot, Zapier, or Similar Automation Platforms.
• Exceptional storytelling and copywriting skills ability to craft high-impact narratives that drive measurable growth.
• Highly analytical, self-driven, and results-oriented with the ability to move from strategy to execution with speed and precision.