Product Marketing Specialist

3 - 7 years

3 - 8 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role Overview:

We are seeking a Product Marketing Specialist with deep curiosity for data platforms, BI, Analytics, AI, and Generative AI to drive messaging, positioning, and go-to-market strategy for our AI-Powered SaaS Platform.

Key Responsibilities:

Product and Market Research

  • Conduct market, competitive, and customer research across Data Lakehouse, Analytics, BI, AI, and GenAI Solutions
  • Analyze customer pain points, buying signals, and usage patterns to refine ICPs and personas
  • Track industry trends (data platforms, Analytics, Machine Learning, Business Intelligence, LLMs, AI agents, governance, cost optimization)
  • Partner with Product and Sales to validate problem solution fit and productmarket fit.

Positioning and Messaging across all digital channels

  • Develop clear positioning frameworks for Data Lakehouse, Analytics, Business Insights, AI, and GenAI offerings
  • Craft differentiated value propositions for technical and business audiences
  • Translate features into outcomes, ROI, and business impact
  • Maintain consistent messaging across website, sales, and product touchpoints

Highly Content Creation Focused

  • Own product marketing content, including:
    • Website pages and solution briefs
    • Whitepapers, case studies, and customer stories
    • Blogs, thought leadership, and technical explainers
    • AI and GenAI use-case narratives
  • Create sales enablement assets (pitch decks, one-pagers, battlecards)
  • Collaborate with design and demand teams to support campaigns and launches

Go-To-Market Planning

  • Plan and execute product launches and feature releases
  • Support pricing, packaging, and packaging narratives
  • Enable Sales and Customer Success with clear GTM playbooks
  • Measure launch performance and iterate based on data

Cross-Functional Collaboration

  • Work closely with Product, Engineering, Sales, Growth, and Customer Success
  • Act as the voice of the customer in roadmap and prioritization discussions

Required Skills & Qualifications:

  • 37+ years of experience in Product Marketing, preferably in B2B SaaS
  • Strong exposure to one or more of the following:
    • Data Lakehouse platforms (e.g., analytics, data engineering, BI)
    • AI / ML platforms, or GenAI applications
  • Proven ability to simplify complex technical concepts
  • Excellent writing and storytelling skills
  • Experience with customer research, interviews, and competitive analysis
  • Comfortable working with technical stakeholders and sales teams
  • Marketing tools: HubSpot, Canva, Figma

Preferred Qualifications:

  • Experience marketing AI or GenAI SaaS products
  • Familiarity with cloud data stacks and modern analytics architectures
  • Background working with enterprise or mid-market B2B buyers.

Key Skills:

  • Product positioning & messaging
  • Content strategy & narrative building
  • Market and customer research

Competencies:

  • Tech Savvy -

    Anticipating and adopting innovations in business-building digital and technology applications.
  • Self-Development -

    Actively seeking new ways to grow and be challenged using both formal and informal development channels.
  • Action Oriented -

    Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Customer Focus -

    Building strong customer relationships and delivering customer-centric solutions.
  • Optimize Work Processes -

    Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Why Join Us?

  • Be part of a collaborative and agile team driving cutting-edge AI and data engineering solutions.
  • Work on impactful projects that make a difference across industries.
  • Opportunities for professional growth and continuous learning.
  • Competitive salary and benefits package.

Application Details

Ready to make an impact? Apply today and become part of the QX Impact team!

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