Product Marketing Specialist

Role Overview:

We are seeking a Product Marketing Specialist with deep curiosity for data platforms, BI, Analytics, AI, and Generative AI to drive messaging, positioning, and go-to-market strategy for our AI-Powered SaaS Platform.

Key Responsibilities:

Product and Market Research

• Conduct market, competitive, and customer research across Data Lakehouse, Analytics, BI, AI, and GenAI Solutions
• Analyze customer pain points, buying signals, and usage patterns to refine ICPs and personas
• Track industry trends (data platforms, Analytics, Machine Learning, Business Intelligence, LLMs, AI agents, governance, cost optimization)
• Partner with Product and Sales to validate problem solution fit and productmarket fit.

Positioning and Messaging across all digital channels

• Develop clear positioning frameworks for Data Lakehouse, Analytics, Business Insights, AI, and GenAI offerings
• Craft differentiated value propositions for technical and business audiences
• Translate features into outcomes, ROI, and business impact
• Maintain consistent messaging across website, sales, and product touchpoints

Highly Content Creation Focused

• Own product marketing content, including:
• Website pages and solution briefs
• Whitepapers, case studies, and customer stories
• Blogs, thought leadership, and technical explainers
• AI and GenAI use-case narratives
• Create sales enablement assets (pitch decks, one-pagers, battlecards)
• Collaborate with design and demand teams to support campaigns and launches

Go-To-Market Planning

• Plan and execute product launches and feature releases
• Support pricing, packaging, and packaging narratives
• Enable Sales and Customer Success with clear GTM playbooks
• Measure launch performance and iterate based on data

Cross-Functional Collaboration

• Work closely with Product, Engineering, Sales, Growth, and Customer Success
• Act as the voice of the customer in roadmap and prioritization discussions

Required Skills & Qualifications:

• 37+ years of experience in Product Marketing, preferably in B2B SaaS
• Strong exposure to one or more of the following:
• Data Lakehouse platforms (e.g., analytics, data engineering, BI)
• AI / ML platforms, or GenAI applications
• Proven ability to simplify complex technical concepts
• Excellent writing and storytelling skills
• Experience with customer research, interviews, and competitive analysis
• Comfortable working with technical stakeholders and sales teams
• Marketing tools: HubSpot, Canva, Figma

Preferred Qualifications:

• Experience marketing AI or GenAI SaaS products
• Familiarity with cloud data stacks and modern analytics architectures
• Background working with enterprise or mid-market B2B buyers.

Key Skills:

• Product positioning & messaging
• Content strategy & narrative building
• Market and customer research

Competencies:

• Tech Savvy -

  Anticipating and adopting innovations in business-building digital and technology applications.

• Self-Development -

  Actively seeking new ways to grow and be challenged using both formal and informal development channels.

• Action Oriented -

  Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.

• Customer Focus -

  Building strong customer relationships and delivering customer-centric solutions.

• Optimize Work Processes -

  Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

Why Join Us?

• Be part of a collaborative and agile team driving cutting-edge AI and data engineering solutions.
• Work on impactful projects that make a difference across industries.
• Opportunities for professional growth and continuous learning.
• Competitive salary and benefits package.

Application Details

Ready to make an impact? Apply today and become part of the QX Impact team!