Job Title: Product Marketing Manager Location: Baner, Pune Type: Full-Time Experience : ~2-4 years in product marketing, preferably in SaaS Reports to : CEO About TacticOne TacticOne is a performance-driven e-commerce marketing agency that helps SaaS and DTC brands grow through proven SEO and CRO strategies. Our team thrives on delivering measurable growth and real impact for ambitious brands. We're fast-moving, data-obsessed, and deeply committed to pushing the boundaries of what digital marketing can achieve. Discover more at www.tacticone.co About Erlin Erlin is a specialized AI-powered tool from TacticOne, built to simplify and automate eCommerce SEO. Designed for a brand’s ideal customer profile (ICP), Erlin creates bespoke brand specific content using the brand’s voice, powered by data. From awareness to conversion, Erlin generates content that performs across the funnel: Its SEO-smart, geo-targeted, brand-aligned, and conversion-optimized. What We’re Looking For: We're on the hunt for a Product Marketing Specialist who doesn’t just market a product—but lives and breathes it. You’ll be the driving force in positioning our AI product, building awareness, and most importantly, generating qualified leads that translate into business. We aren’t focused on traditional credentials or X years of experience. What matters to us is your ability to market a product, your mindset, and your drive to figure things out without waiting for instructions. What You'll Do Develop and execute go-to-market strategies for our AI-powered SEO platform. Create compelling product messaging and positioning for different customer segments. Plan and implement lead generation campaigns using both organic and paid channels. Work independently to discover, test, and optimize new marketing opportunities and channels. Own the end-to-end funnel from awareness to conversion. Collaborate with designers, content creators, and the tech team for campaign execution. Regularly analyze and report on campaign performance with actionable insights. What you are great at: Ability to promote or market a product, especially SaaS or digital tools (agency background is a plus but not required). Self-starter with a proactive and experimental mindset—you figure things out when answers aren’t available. Excellent communication and storytelling skills. Ability to work autonomously and take full ownership of marketing tasks. Comfortable working in a fast-moving, founder-led environment with minimal supervision. Bonus Points if You Have: Experience marketing to SaaS or D2C audiences. Knowledge of the SEO/CRO landscape. Familiarity with marketing automation tools, analytics, and CRM platforms. Why Join TacticOne? Be part of an innovative team building a category-defining AI SEO product. Small team, high ownership, no micro-management. Work with international brands and expand your global marketing experience.
Title: Shopify Developer Experience: 2–3 years of relevant experience (including Shopify App Development) Location: Baner, Pune Work Type: Work from Office (with flexibility) About Us TacticOne is a pioneering boutique agency focused on empowering Direct-to-Consumer (DTC) brands to scale profitably — without over-reliance on paid advertising. Through expert SEO and Conversion Rate Optimization (CRO) strategies, we help e-commerce businesses unlock true organic growth and maximize their revenue. Founded by Siddhesh Tiwatne , a DTC growth expert with over 18 years of SEO and digital strategy experience, TacticOne is setting new benchmarks in performance marketing for high-growth brands. Culture @ TacticOne At TacticOne, we believe growth is a shared journey. Every team member's input matters, every mistake is a lesson, and every win is celebrated. Our culture encourages accountability, continuous learning, and creative problem-solving . If you're someone who values ownership, innovation, and impact—you’ll thrive here. The Role: Shopify Developer We’re on the lookout for a Shopify Developer with hands-on experience in custom Shopify theme development and Shopify App development . You’ll work closely with our design, development, and strategy teams to build and optimize Shopify storefronts and backend solutions that improve performance, elevate UX, and help our clients convert better. Key Responsibilities Develop custom Shopify themes and templates as per design and client specifications. Customize Shopify themes using HTML, CSS, JavaScript, and Liquid to create tailored shopping experiences. Design and develop custom Shopify apps to extend store functionality, streamline operations, or enable unique business use-cases. Integrate and configure third-party Shopify apps, payment gateways, and shipping solutions. Work closely with designers and front-end developers to ensure pixel-perfect implementation. Optimize performance, speed, security, and mobile responsiveness of all stores. Debug and resolve technical issues with apps, APIs, or storefronts efficiently. Stay current on the latest Shopify platform features, Liquid updates, and development best practices. Work closely with project managers and clients, offering technical solutions and ensuring timely delivery. Write clean, maintainable, and well-documented code with version control (Git). Ideal Candidate Bachelor’s degree in Computer Science, Information Technology, or a related field. 2–3 years of hands-on Shopify development experience, with a strong portfolio of custom themes and Shopify apps . Proficient in Liquid, HTML, CSS, JavaScript , and modern frameworks. Experience with Shopify App development (using Node.js, React, or Ruby is a plus). Familiarity with APIs, webhook integrations, and headless commerce concepts is an advantage. Experience working with version control systems like Git . Strong debugging and analytical skills with attention to detail. Able to manage multiple projects and deadlines independently. Great communicator and team player, able to liaise effectively with cross-functional teams and clients. What We Offer A chance to work at the intersection of e-commerce and technology innovation . Opportunity to contribute meaningfully to fast-growing DTC brands. Supportive and collaborative work environment. MacBook Pro + Monitor provided. Growth path into senior technical roles or full-stack leadership opportunities. Equal Opportunity Statement TacticOne is committed to building a diverse and inclusive workplace. We are proud to be an equal opportunity employer and value diversity at all levels. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity, sexual orientation, disability, or age.
Title: Shopify Developer Experience: 23 years of relevant experience (including Shopify App Development) Location: Baner, Pune Work Type: Work from Office (with flexibility) About Us TacticOne is a pioneering boutique agency focused on empowering Direct-to-Consumer (DTC) brands to scale profitably without over-reliance on paid advertising. Through expert SEO and Conversion Rate Optimization (CRO) strategies, we help e-commerce businesses unlock true organic growth and maximize their revenue. Founded by Siddhesh Tiwatne , a DTC growth expert with over 18 years of SEO and digital strategy experience, TacticOne is setting new benchmarks in performance marketing for high-growth brands. Culture @ TacticOne At TacticOne, we believe growth is a shared journey. Every team member&aposs input matters, every mistake is a lesson, and every win is celebrated. Our culture encourages accountability, continuous learning, and creative problem-solving . If you&aposre someone who values ownership, innovation, and impactyoull thrive here. The Role: Shopify Developer Were on the lookout for a Shopify Developer with hands-on experience in custom Shopify theme development and Shopify App development . Youll work closely with our design, development, and strategy teams to build and optimize Shopify storefronts and backend solutions that improve performance, elevate UX, and help our clients convert better. Key Responsibilities Develop custom Shopify themes and templates as per design and client specifications. Customize Shopify themes using HTML, CSS, JavaScript, and Liquid to create tailored shopping experiences. Design and develop custom Shopify apps to extend store functionality, streamline operations, or enable unique business use-cases. Integrate and configure third-party Shopify apps, payment gateways, and shipping solutions. Work closely with designers and front-end developers to ensure pixel-perfect implementation. Optimize performance, speed, security, and mobile responsiveness of all stores. Debug and resolve technical issues with apps, APIs, or storefronts efficiently. Stay current on the latest Shopify platform features, Liquid updates, and development best practices. Work closely with project managers and clients, offering technical solutions and ensuring timely delivery. Write clean, maintainable, and well-documented code with version control (Git). Ideal Candidate Bachelors degree in Computer Science, Information Technology, or a related field. 23 years of hands-on Shopify development experience, with a strong portfolio of custom themes and Shopify apps . Proficient in Liquid, HTML, CSS, JavaScript , and modern frameworks. Experience with Shopify App development (using Node.js, React, or Ruby is a plus). Familiarity with APIs, webhook integrations, and headless commerce concepts is an advantage. Experience working with version control systems like Git . Strong debugging and analytical skills with attention to detail. Able to manage multiple projects and deadlines independently. Great communicator and team player, able to liaise effectively with cross-functional teams and clients. What We Offer A chance to work at the intersection of e-commerce and technology innovation . Opportunity to contribute meaningfully to fast-growing DTC brands. Supportive and collaborative work environment. MacBook Pro + Monitor provided. Growth path into senior technical roles or full-stack leadership opportunities. Equal Opportunity Statement TacticOne is committed to building a diverse and inclusive workplace. We are proud to be an equal opportunity employer and value diversity at all levels. All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity, sexual orientation, disability, or age. Show more Show less
As a Digital PR Intern at TacticOne, a performance-driven e-commerce marketing agency specializing in SEO and CRO strategies, your primary goal will be to enhance brand visibility, credibility, and authority for both TacticOne and Erlin. This will be achieved through strategic outreach and relationship-building activities to secure high-quality media placements. Your contributions will play a vital role in improving SEO performance, domain authority, and brand awareness among key target audiences across various platforms. Key Responsibilities: 1. Digital PR Outreach: - Identify and curate media lists consisting of relevant bloggers and website owners within the DTC, SaaS, marketing, and tech sectors. - Create and personalize outreach emails to secure guest posts, interviews, and brand mentions on appropriate platforms. - Maintain professional follow-ups to establish and strengthen relationships with media contacts. 2. Content Promotion & Placement: - Pitch engaging story ideas, press releases, product features, and thought leadership content to relevant publications. - Collaborate with content and design teams to provide necessary assets such as logos, quotes, and visuals. - Monitor published articles and conduct regular audits to ensure all placements are active and included. 3. Influencer & Micro-Creator Collaboration: - Identify potential micro-influencers and niche creators who may share or feature our content, particularly focusing on marketing insights. 4. Relationship Management: - Organize and update an internal database containing outreach contacts, their statuses, and outcomes. - Assist in nurturing long-term relationships with partners, editors, and community managers. To excel in this role, you should possess strong written communication skills, enjoy networking and developing connections across digital and media platforms, have a keen interest in content marketing, be detail-oriented, organized, and proactive in following up on outreach activities, display curiosity regarding the impact of digital media and PR on brand visibility, and enjoy researching individuals, publications, and outreach approaches. Benefits: - Gain practical experience in digital PR and SEO-driven outreach strategies. - Develop a profound understanding of how media placements influence search rankings and brand credibility. - Obtain exposure to both facets of a hybrid company a performance-oriented marketing agency and an innovative AI SEO product. - Get the opportunity to pitch real stories and content to actual publications and communities. - Receive mentorship from a seasoned marketing and content team dedicated to your professional growth.,