Product Marketing Specialist

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About TacticOne

TacticOne is a performance-driven e-commerce marketing agency that helps SaaS and DTC

brands grow through proven SEO and CRO strategies. Our team thrives on delivering measurable

growth and real impact for ambitious brands. We're fast-moving, data-obsessed, and deeply

committed to pushing the boundaries of what digital marketing can achieve.

Discover more at www.tacticone.co

About Erlin

Erlin is a specialized AI-powered tool from TacticOne, built to simplify and automate

eCommerce SEO. Designed for a brand’s ideal customer profile (ICP), Erlin creates bespoke

brand specific content using the brand’s voice, powered by data. From awareness to conversion,

Erlin generates content that performs across the funnel: Its SEO-smart, geo-targeted,

brand-aligned, and conversion-optimized.

What We’re Looking For:

We're on the hunt for a Product Marketing Specialist who doesn’t just market a product—but

lives and breathes it. You’ll be the driving force in positioning our AI product, building awareness,

and most importantly, generating qualified leads that translate into business.

We aren’t focused on traditional credentials or X years of experience. What matters to us is your

ability to market a product, your mindset, and your drive to figure things out without waiting for

instructions.

What You'll Do

• Develop and execute go-to-market strategies for our AI-powered SEO platform.
• Create compelling product messaging and positioning for different customer segments.
• Plan and implement lead generation campaigns using both organic and paid channels.
• Work independently to discover, test, and optimize new marketing opportunities and
• channels.
• Own the end-to-end funnel from awareness to conversion.
• Collaborate with designers, content creators, and the tech team for campaign execution.
• Regularly analyze and report on campaign performance with actionable insights.

What you are great at:

• Ability to promote or market a product, especially SaaS or digital tools (agency
• background is a plus but not required).
• Self-starter with a proactive and experimental mindset—you figure things out when
• answers aren’t available.
• Excellent communication and storytelling skills.
• Ability to work autonomously and take full ownership of marketing tasks.
• Comfortable working in a fast-moving, founder-led environment with minimal
• supervision.

Bonus Points if You Have:

• Experience marketing to SaaS or D2C audiences.
• Knowledge of the SEO/CRO landscape.
• Familiarity with marketing automation tools, analytics, and CRM platforms.

Why Join TacticOne?

• Be part of an innovative team building a category-defining AI SEO product.
• Small team, high ownership, no micro-management.
• Work with international brands and expand your global marketing experience.