Product Marketing Specialist

Company Description

EnKash is a pioneer in India’s spend management ecosystem, transforming how businesses simplify payments, manage expenses, issue cards, and deliver rewards. We provide a unified, intelligent financial infrastructure that empowers enterprises, financial institutions, and ecosystem partners. EnKash is more than just a platform—we're the trusted ally of CXOs and their teams, automating finance workflows and delivering real-time insights. Licensed by the Reserve Bank of India as a Prepaid Payment Instrument issuer and Payment Aggregator, EnKash ensures secure and compliant handling of customer funds.

Role Description

This is a full-time on-site role located in Gurugram for a Product Marketing Specialist. The Product Marketing Specialist will be responsible for developing product marketing strategies, conducting market research, creating compelling marketing content, and collaborating with cross-functional teams. Day-to-day tasks include analyzing market trends, planning and executing marketing campaigns, and providing product training to the sales team. The specialist will also be responsible for monitoring product performance and customer feedback.

Key Responsibilities

• Drive go-to-market strategies for product launches and cross-sell campaigns
• Craft compelling positioning and value propositions tailored to different customer personas
• Create marketing collateral and conduct competitive analysis to strengthen market positioning
• Develop product training, playbooks, and toolkits for Sales teams
• Create conversion-driving content such as case studies and objection-handling guides
• Measure impact and optimize product adoption through data insights
• Collaborate with Product, Sales, Growth, and Brand teams on messaging and execution

Qualifications

• Experience in Product Marketing and Market Research
• Skills in Content Creation, Campaign Planning, and Execution
• Ability to analyze market trends and customer feedback
• Excellent written and verbal communication skills
• Strong collaboration and teamwork skills
• Proficiency in using marketing tools and software
• Bachelor's degree in Marketing, Business, or related field
• Experience in the fintech or financial services industry is a plus

Why Join EnKash?

• Be part of one of India’s most innovative fintech ecosystems
• Fast-track your career in a rapidly scaling company
• Thrive in a flat, collaborative team structure that values initiative
• Make a strategic impact with end-to-end marketing ownership