Product Marketing Specialist

Responsibilities: Create Go-to-Market (GTM) Playbook

• Devise a go-to-market strategy to achieve overall business targets by collaborating with sales, CS and product teams. 
• Prepare compelling plays for multiple buyer personas, solving for differentiated business needs. Drive teams with sales plays and GTM campaigns to achieve organizational goals
• Develop sales enablement materials, including product demos, presentations, videos, case studies, and GTM Playbook (including first time for CS as well).
• Driving impact numbers in Testimonials & Success Stories for Products and Features
• Create and implement comprehensive GTM strategies for new product launches and feature releases, ensuring timely execution and optimal market impact.
• Develop Sub Vertical Product Presentations with Use Cases.

Enable Product Launches and Feature Rollouts

• 5+ years of product marketing experience, preferably in B2B SaaS.
  Strong ability to create impactful marketing content, including presentations, videos, and use cases.