Product Marketing Specialist

As a Product Marketing Specialist at our Gurugram office, you will play a pivotal role in developing effective product marketing strategies and collaborating with various teams. Your responsibilities will include analyzing market trends, creating marketing content, executing campaigns, and providing product training to the sales team. Additionally, you will monitor product performance and customer feedback to drive continuous improvement. You will drive go-to-market strategies for product launches and cross-sell campaigns, tailor value propositions to different customer personas, and conduct competitive analysis to enhance market positioning. Crafting marketing collateral, developing product training materials, and creating conversion-driving content will be key aspects of your role. Your ability to measure impact, optimize product adoption through data insights, and collaborate effectively with cross-functional teams will be crucial. To excel in this role, you should have prior experience in Product Marketing and Market Research, along with skills in Content Creation, Campaign Planning, and Execution. Strong analytical capabilities to interpret market trends and customer feedback, coupled with excellent written and verbal communication skills, will be essential. Your proficiency in using marketing tools and software, coupled with a Bachelor's degree in Marketing, Business, or a related field, will set you up for success. Experience in the fintech or financial services industry will be advantageous. Joining EnKash will provide you with the opportunity to be part of a cutting-edge fintech ecosystem in India, accelerate your career growth in a rapidly expanding company, and work within a flat, collaborative team structure that values proactivity. You will have the chance to make a strategic impact by taking ownership of end-to-end marketing initiatives.,