Product Marketing Specialist

2 - 4 years

0 Lacs

Posted:19 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Note:

  • Candidates serving NP & can join within 7-10 days can also apply.


About Omnibound:

Omnibound is building the AI-based operating system for modern B2B marketing teams. We help CMOs and their teams scale campaigns, programs, and experiments faster by acting as an agentic co-pilot across the marketing org — from product and content marketing to demand gen and partner teams. We’re early but growing quickly, backed by experienced operators and angels who’ve built category-defining products.


Role Overview

The Product Marketing Specialist will be the bridge between Product, Marketing, and Sales, defining our positioning, refining our narrative, and ensuring every campaign and asset tells a clear and consistent story of value.  

You’ll own the end-to-end Product Marketing foundation: from crafting product stories and market differentiation to building launch plans, enablement decks, and insights that fuel demand generation and customer adoption. 

 

Key Responsibilities

Product Positioning & Messaging

  • Develop and maintain Omnibound’s core positioning framework — platform-level, module-level (MCE, Agents, Orchestration), and audience-level (CMO, VP Marketing, etc.).  
  • Translate complex AI and B2B concepts into clear, differentiated value propositions.  
  • Create and own messaging hierarchies, taglines, and tone-of-voice guidelines for all marketing assets.  

Market & Competitive Intelligence

  • Conduct ongoing market research and competitive analysis to identify white spaces and evolving trends in AI and B2B marketing.  
  • Build and maintain competitor profiles, differentiation maps, and SWOT analyses.  
  • Feed insights to the content and growth teams to refine campaigns and SEO focus.  

GTM Strategy & Enablement

  • Partner with product and marketing teams to design and execute product launch plans.  
  • Create product one-pagers, feature decks, use-case explainers, FAQs, and sales enablement materials.  
  • Collaborate with growth, content, and design teams to ensure GTM storytelling consistency.  

Internal & Cross-Team Alignment

  • Act as the voice of the customer within internal discussions.  
  • Lead internal enablement sessions to educate teams on new narratives, positioning, and messaging. 
  • Ensure 100% alignment between website, blog, social content, and GTM messaging.  

Measurement & Optimization

  • Track the adoption of product narratives across marketing channels.  
  • Gather feedback from customers, prospects, and sales to refine positioning continuously.  
  • Measure GTM asset utilization, campaign alignment, and launch success metrics. 

 

Who You Are

  • 2-4 years of experience in B2B SaaS product marketing (MarTech or AI experience preferred)  
  • Strong understanding of marketing technology, product storytelling, and GTM strategy  
  • Proven ability to translate technical features into business value  
  • Excellent writing, presentation, and storytelling skills  
  • Comfortable working cross-functionally with content, design, and product teams  
  • Bonus: Experience creating sales or customer enablement content 



“We’d love to connect if you meet the criteria above and are excited to shape the future of enterprise success with agentic AI.”

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