Product Marketing Specialist

Job Title: Product Marketing Specialist

Location: Gurgaon, India

Type: Full-time

Experience: 2–5 years

About the Company We’re building an AI-driven video technology platform that’s transforming how creators, agencies, and enterprises produce video content. Our mission is to simplify and automate the entire video workflow — from editing and enhancement to publishing and analytics — enabling faster, smarter, and more scalable video creation.

Role Overview

We are looking for a Product Marketing Specialist who can drive awareness, adoption, and engagement among creators, media agencies, and enterprises. This is a hands-on, cross-functional role combining product positioning, go-to-market execution, digital marketing, and content-led growth. You’ll play a key role in shaping how our product is perceived, used, and loved — from crafting campaigns to engaging communities and driving measurable impact across multiple channels.

Key Responsibilities Product & Market Positioning

• Translate product capabilities into clear, compelling value propositions and narratives.

• Develop marketing materials, landing pages, and sales collaterals aligned with the product roadmap.

• Gather user insights and competitor intelligence to refine messaging and market fit. Digital Marketing & Growth

• Plan and execute campaigns across Instagram, TikTok, Facebook, Reddit, and other relevant platforms.

• Manage performance marketing initiatives and track KPIs such as reach, engagement, and conversion.

• Leverage social communities, forums, and creator platforms for organic growth and early adoption. Content & Campaigns

• Collaborate with the internal team to develop engaging content — including short videos, case studies, and creator showcases.

• Partner with influencers and creators to promote product features and generate authentic buzz.

• Measure and optimize campaigns through analytics and A/B testing. Sales Enablement & Outreach Support

• Support the sales and outreach team with marketing assets, pitch decks, and demo content.

• Conduct competitor and market research to identify new segments and outreach opportunities. Analytics & Insights

• Analyze campaign performance and user engagement metrics.

• Provide actionable insights to improve targeting, messaging, and product-market alignment.

Requirements

• 2–5 years of experience in product marketing or digital marketing, preferably within tech, SaaS, or the creator economy.

• Proven ability to plan and execute multi-channel campaigns across social and digital platforms.

• Strong understanding of content-driven marketing and influencer collaborations.

• Excellent storytelling, communication, and presentation skills.

• Hands-on mindset — comfortable working in a fast-paced, early-stage startup.

• Bonus: Exposure to video, media, or creative technology products and communities.

Why Join Us

• Be part of a next-generation video technology company reshaping how content is created.

• Work directly with product and creative teams on real market impact.

• Opportunity to grow your role as the company scales globally.