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Weekday AI (YC W21)
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Product Marketing Manager

Product Marketing Manager

Weekday AI (YC W21)

3 years

0 Lacs

navi mumbai maharashtra india

Posted:7 hours ago| Platform:

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Skills Required

marketing strategies drive management positioning messaging strategy research analysis pricing packaging enablement content development branding analyze metrics collaboration data engagement analytics report communication storytelling presentation hubspot salesforce collaborative

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of the Weekday's clients

Min Experience: 3 yearsLocation: Mumbai, Navi MumbaiJobType: full-timeThe Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that effectively position, promote, and drive adoption of products or product lines. The PMM collaborates closely with product management, sales, and marketing teams to ensure product success and market impact.

Requirements

Key Responsibilities:

Product Positioning & Messaging
Craft clear, compelling product positioning, value propositions, and messaging for target audiences.
Ensure alignment with overall brand strategy and customer needs.
Market Research & Competitive Analysis
Conduct research to understand industry trends, customer behavior, and competitors.
Identify market opportunities, target personas, and pain points to inform strategy.
Go-to-Market Strategy
Develop and execute GTM strategies for new launches and feature updates.
Collaborate on pricing, packaging, and distribution strategies with product and sales teams.
Sales Enablement
Create sales tools including presentations, battle cards, FAQs, and brochures.
Train sales teams on product features, benefits, and customer insights.
Content Development
Produce content assets such as blogs, whitepapers, case studies, videos, webinars, and website copy.
Ensure consistent messaging and branding across all materials.
Campaign Management
Plan and execute integrated marketing campaigns to drive awareness, demand, and leads.
Analyze performance metrics and optimize campaigns for maximum ROI.
Customer Advocacy
Highlight customer success stories through case studies, references, and user-generated content.
Cross-functional Collaboration
Work with product management, digital marketing, and social media teams to amplify product impact.
Data-driven Insights
Monitor market performance and customer engagement using analytics tools.
Report on KPIs such as adoption, churn, and campaign ROI.
Product Lifecycle Management
Act as a product expert throughout its lifecycle, developing strategies to maintain relevance.

Qualifications & Skills:

Excellent communication, storytelling, and presentation skills.
Proficiency in marketing platforms and analytics tools (HubSpot, Salesforce, Google Analytics, etc.).
Strong analytical abilities to translate data into actionable strategies.
Collaborative team player with project management expertise

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Product Marketing Manager