Product Marketing Manager

Wati

Our Platform

Our Backing & Partnerships

• What you'll do:
• ⁠ ⁠Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more
• ⁠ Product Launches: Develop plans for product launches and promotions. Define target markets and collaborate with sales and product teams to ensure strategy alignment
• ⁠ ⁠Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels
• ⁠ ⁠Sales Enablement: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing
• ⁠ ⁠Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation
• ⁠ Data and Reporting: Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders
  

Requirements

• ⁠At least 2+ years experience in B2B SaaS product marketing
• Proven track record of executing successful product / feature launches - ideally in a PLG set up
• Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral
• ⁠Key eye for good design and user experience
• ⁠Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing
• ⁠Analytical mindset with the ability to leverage data and market insights to drive decision-making
• Self-motivated and proactive with a strong sense of ownership and accountability
• Passion for technology and staying up-to-date with industry trends
  

Interview Process

• HR Screening (30 mins) - Initial conversation to understand your background and role fit
• Assignment - A short task to assess your product marketing skills
• 3 Interview Rounds - Role-specific discussions with the team (elimination-based)
  

Note-Your application will go through internal screening. Only shortlisted candidates will be contacted for further discussion. All personal data collected will be kept strictly confidential for recruitment purpose only.