Job
Description
Ready to wear multiple hats and drive growth at one of Asia’s fastest-growing SaaS companies? Wati is hiring a Growth Marketing Lead to lead SEO, content, affiliates, and website performance — a high-impact role for someone who can execute independently and collaborate across teams. -------------------------------------------------------------------------------------- 🚀 About Wati Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.WhatsApp. --------------------------------------------------------------------------------------- 🛠️ What You’ll Own AI-Enhanced & Classic SEO Rank in the top search results for high-intent ICP keywords. Secure brand citations inside leading answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.). Build a repeatable content-and-schema system that keeps us visible and authoritative. Full-Funnel Content Publish strategic assets that shorten the buyer journey from discovery to demo. Equip Sales with conversion-ready case studies and one-pagers. Run a content operating rhythm that moves ideas from brief to publish in under two weeks. Conversion-First Website Maintain sub-one-second global page-load times. Continuously test and refine copy, design, and UX to double visitor-to-demo conversions. Launch messaging experiments quickly via Webflow/WordPress—no dev bottlenecks. Affiliate & Partner Growth Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat. Launch co-marketing plays that place Wati on every “best WhatsApp API” list. Cross-Functional Orchestration Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence. Surface real-time content gaps from Sales and Success—and close them fast. Requirements ✅ You’ll Thrive If You Have 6–8 years of B2B SaaS marketing experience Strong grasp of SEO, content, and website management (WordPress/Webflow a plus) Experience with affiliate/partner marketing Proven ability to execute full-funnel content strategies Hands-on experience with conversion rate optimization (CRO) Data fluency and performance-driven mindset Excellent written communication and project ownership Ability to lead cross-functional sprints and collaborate across Product, Sales, and Design -------------------------------------------------------------------------------------- 💡 Nice to Have Tools: GA4, HubSpot, Ahrefs, SEMrush, Webflow Familiarity with SMB GTM motions (freemium/trial), ICP segmentation Experience marketing to India, LatAm, SEA Remote work experience -------------------------------------------------------------------------------------- 🌟 Why Join Wati High-ownership, high-trust culture Collaborate with a diverse, global team Direct impact on business growth Show more Show less
