Ready to wear multiple hats and drive growth at one of Asia’s fastest-growing SaaS companies? Wati is hiring a Growth Marketing Lead to lead SEO, content, affiliates, and website performance — a high-impact role for someone who can execute independently and collaborate across teams. -------------------------------------------------------------------------------------- 🚀 About Wati Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.WhatsApp. --------------------------------------------------------------------------------------- 🛠️ What You’ll Own AI-Enhanced & Classic SEO Rank in the top search results for high-intent ICP keywords. Secure brand citations inside leading answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.). Build a repeatable content-and-schema system that keeps us visible and authoritative. Full-Funnel Content Publish strategic assets that shorten the buyer journey from discovery to demo. Equip Sales with conversion-ready case studies and one-pagers. Run a content operating rhythm that moves ideas from brief to publish in under two weeks. Conversion-First Website Maintain sub-one-second global page-load times. Continuously test and refine copy, design, and UX to double visitor-to-demo conversions. Launch messaging experiments quickly via Webflow/WordPress—no dev bottlenecks. Affiliate & Partner Growth Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat. Launch co-marketing plays that place Wati on every “best WhatsApp API” list. Cross-Functional Orchestration Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence. Surface real-time content gaps from Sales and Success—and close them fast. Requirements ✅ You’ll Thrive If You Have 6–8 years of B2B SaaS marketing experience Strong grasp of SEO, content, and website management (WordPress/Webflow a plus) Experience with affiliate/partner marketing Proven ability to execute full-funnel content strategies Hands-on experience with conversion rate optimization (CRO) Data fluency and performance-driven mindset Excellent written communication and project ownership Ability to lead cross-functional sprints and collaborate across Product, Sales, and Design -------------------------------------------------------------------------------------- 💡 Nice to Have Tools: GA4, HubSpot, Ahrefs, SEMrush, Webflow Familiarity with SMB GTM motions (freemium/trial), ICP segmentation Experience marketing to India, LatAm, SEA Remote work experience -------------------------------------------------------------------------------------- 🌟 Why Join Wati High-ownership, high-trust culture Collaborate with a diverse, global team Direct impact on business growth Show more Show less
About Us Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. As Wati continues to scale rapidly, we're looking for passionate and driven individuals to join our engineering team. We're hiring a Junior Backend Software Engineer who's excited to build scalable, high-performance systems that power real-time customer conversations. This is a fantastic opportunity for someone early in their career to work on meaningful backend infrastructure, learn from experienced engineers, and contribute to a fast-growing product used by thousands of businesses around the globe. What You'll Do Join our Engineering Team, working on building and maintaining systems that connect our platform with external services, APIs, and tools used by our customers Collaborate closely with a cross-functional engineering team onsite in an agile environment Develop and integrate RESTful APIs and microservices that serve millions of messages daily Design, build, and optimize backend applications with a focus on performance, reliability, and maintainability Participate in code reviews, pair programming, and team knowledge-sharing sessions Contribute to sprint planning, daily stand-ups, retrospectives, and technical planning Debug production issues and help maintain high system availability Requirements What We're Looking For A Bachelor's degree in Computer Science, Computer Engineering, or related fields. 0-2 years of professional experience in backend software development. Strong programming fundamentals - data structures, algorithms, and object-oriented programming. Hands-on experience (or strong academic exposure) to C#, Java, or Golang. Familiarity with NoSQL databases, especially MongoDB. Exposure to cloud platforms such as Google Cloud Platform (GCP) or AWS is a plus. Eagerness to learn and grow in a fast-paced, high-impact startup environment. Strong interpersonal and communication skills - we value team players! Bonus Points Personal or academic projects demonstrating backend or full-stack capabilities. Experience working with asynchronous messaging systems, pub/sub, or distributed caching. Familiarity with Git, CI/CD tools, and modern DevOps practices. Why Join Us Be part of a dynamic, mission-driven team that values collaboration, ownership, and innovation. Opportunity to grow and learn from experienced senior engineers and tech leads. Onsite working environment that fosters close mentorship and real-time collaboration. Exposure to building infrastructure that handles real-world scale and complexity. Show more Show less
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We're looking for an experienced B2B Content Writer to join our marketing team. In this role, you'll create high-quality, intent-driven content that supports our awareness, lead generation, and customer engagement efforts. You'll focus on formats like blogs, e-books, landing pages, email campaigns, and WhatsApp drip sequences — all crafted to resonate with our audience of modern, digital-first businesses. What You'll Do Plan and write compelling, original content across key channels including: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply current SEO best practices and adapt content strategies for the evolving search landscape, including AI-generated and LLM-impacted search behavior Leverage social media platforms to amplify content reach and engagement Restructure and optimize blog content to rank effectively for large language models (LLMs) and AI-influenced search results Should have used tools like Airops, Gummyloop, or similar workflows Use Google Search Console to monitor content performance, identify opportunities, and guide optimization strategies Utilize automated workflows and content tools to streamline content production, distribution, and performance tracking Collaborate with cross-functional teams including demand generation, product marketing, and design Continuously evaluate content performance and iterate based on insights and business priorities Contribute to a structured, scalable content system that supports rapid growth and localization Requirements What We're Looking For 5-7 years of experience writing B2B SaaS content, with a strong focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Deep understanding of SEO fundamentals, search intent, and how to adapt content for today's AI-driven search environment Skilled at simplifying complex topics and crafting narratives that speak to decision-makers Experience working in fast-paced, cross-functional environments Excellent attention to detail, editorial judgment, and consistency in tone and structure
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We are on a mission to turn conversations into revenue—and as we scale, we're looking for a visionary Head of Revenue Operations to architect, optimize, and drive our global revenue engine. You'll be Wati's first global RevOps leader. This is a pivotal role that sits at the intersection of strategy, systems, and GTM alignment. From forecasting and process design to tooling and performance insights, you will own the infrastructure that enables predictable and scalable revenue growth across Sales, Marketing, Partnerships, and Customer Success. This role is ideal for a hands-on, systems-oriented leader who has built and led RevOps in high-growth B2B SaaS environments, especially those with global GTM teams and multi-channel distribution models (PLG, outbound, channel). What You'll Do 🧠 Strategic Planning & Forecasting Own the global revenue operations strategy, working closely with C-suite and GTM leaders (Sales, CSM, Partnership) Develop and manage the global forecasting process, creating and maintaining dashboards and reports that provide actionable insights into GTM performance, pipeline health, and key revenue trends. 🔄 Process Design & Optimization Architect and continuously optimize the end-to-end revenue process, from lead-to-renewal. This includes refining lead scoring, handoffs, sales cycle stages (with a focus on the mid-market), and standardizing proposal and RFQ management to increase sales velocity Operationalize PLG and sales-assisted models together 💰 Sales Compensation & Performance Design, model, and administer sales compensation plans in partnership with Finance and Sales leadership to drive performance Lead strategic planning activities, including territory design, quota setting, and capacity planning 📊 Tech Stack & Data Management Own and scale the global RevOps tech stack (e.g., HubSpot, Chargebee, Intercom, Vitally) Ensuring high data integrity and leveraging automation to improve productivity. 🌍 Cross-Functional Alignment Act as a key cross-functional partner, aligning Sales, Marketing, Customer Success, and Partnership teams around a unified GTM motion Drive RevOps enablement and global documentation to ensure operational excellence. Requirements 6-10+ years of experience in Revenue Operations or Sales Strategy roles, with at least 3 years in a global leadership capacity Deep familiarity with the SaaS GTM lifecycle: inbound, outbound, PLG, expansion, channel Hands-on expertise in designing sales compensation plans, optimizing sales processes (especially in the mid-market), and building forecasting models from the ground up Proven track record of implementing and scaling CRMs (HubSpot, Salesforce) and the broader RevOps tooling/automation stack Strong quantitative and analytical skills, with a demonstrated ability to translate complex data into executive-level insights and strategic recommendations Experience managing or mentoring RevOps or GTM Ops teams across regions Excellent communication and stakeholder management skills 🌟 Bonus Points Experience supporting PLG + sales-assisted hybrid models Understanding of WhatsApp, conversational commerce, or messaging platforms Background in SaaS businesses operating across APAC, LATAM, and EMEA Familiarity with product analytics platforms (Heap, Looker) and integration with GTM tools
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We are on a mission to turn conversations into revenue—and as we scale, we're looking for a visionary Head of Revenue Operations to architect, optimize, and drive our global revenue engine. You'll be Wati's first global RevOps leader. This is a pivotal role that sits at the intersection of strategy, systems, and GTM alignment. From forecasting and process design to tooling and performance insights, you will own the infrastructure that enables predictable and scalable revenue growth across Sales, Marketing, Partnerships, and Customer Success. This role is ideal for a hands-on, systems-oriented leader who has built and led RevOps in high-growth B2B SaaS environments, especially those with global GTM teams and multi-channel distribution models (PLG, outbound, channel). What You'll Do 🧠 Strategic Planning & Forecasting Own the global revenue operations strategy, working closely with C-suite and GTM leaders (Sales, CSM, Partnership) Develop and manage the global forecasting process, creating and maintaining dashboards and reports that provide actionable insights into GTM performance, pipeline health, and key revenue trends. 🔄 Process Design & Optimization Architect and continuously optimize the end-to-end revenue process, from lead-to-renewal. This includes refining lead scoring, handoffs, sales cycle stages (with a focus on the mid-market), and standardizing proposal and RFQ management to increase sales velocity Operationalize PLG and sales-assisted models together 💰 Sales Compensation & Performance Design, model, and administer sales compensation plans in partnership with Finance and Sales leadership to drive performance Lead strategic planning activities, including territory design, quota setting, and capacity planning 📊 Tech Stack & Data Management Own and scale the global RevOps tech stack (e.g., HubSpot, Chargebee, Intercom, Vitally) Ensuring high data integrity and leveraging automation to improve productivity. 🌍 Cross-Functional Alignment Act as a key cross-functional partner, aligning Sales, Marketing, Customer Success, and Partnership teams around a unified GTM motion Drive RevOps enablement and global documentation to ensure operational excellence. Requirements 6-10+ years of experience in Revenue Operations or Sales Strategy roles, with at least 3 years in a global leadership capacity Deep familiarity with the SaaS GTM lifecycle: inbound, outbound, PLG, expansion, channel Hands-on expertise in designing sales compensation plans, optimizing sales processes (especially in the mid-market), and building forecasting models from the ground up Proven track record of implementing and scaling CRMs (HubSpot, Salesforce) and the broader RevOps tooling/automation stack Strong quantitative and analytical skills, with a demonstrated ability to translate complex data into executive-level insights and strategic recommendations Experience managing or mentoring RevOps or GTM Ops teams across regions Excellent communication and stakeholder management skills 🌟 Bonus Points Experience supporting PLG + sales-assisted hybrid models Understanding of WhatsApp, conversational commerce, or messaging platforms Background in SaaS businesses operating across APAC, LATAM, and EMEA Familiarity with product analytics platforms (Heap, Looker) and integration with GTM tools
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. This is a hands-on Product Marketing role where you'll be at the heart of how we bring our product to market. You'll work closely with product, sales, and growth teams to craft messaging, drive go-to-market plans, and launch features that resonate with users across global markets. From shaping positioning and creating compelling content to enabling sales and improving activation, you'll play a key role in how Wati communicates value and drives adoption in a fast-paced, PLG-driven environment. What you'll do: Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more Product Launches: Develop plans for product launches and promotions. Define target markets and collaborate with sales and product teams to ensure strategy alignment Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels Sales Enablement: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation Data and Reporting: Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders Requirements At least 2+ years experience in B2B SaaS product marketing Proven track record of executing successful product / feature launches - ideally in a PLG set up Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral Key eye for good design and user experience Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing Analytical mindset with the ability to leverage data and market insights to drive decision-making Self-motivated and proactive with a strong sense of ownership and accountability Passion for technology and staying up-to-date with industry trends Interview Process HR Screening (30 mins) - Initial conversation to understand your background and role fit Assignment - A short task to assess your product marketing skills 3 Interview Rounds - Role-specific discussions with the team (elimination-based) Note- Your application will go through internal screening. Only shortlisted candidates will be contacted for further discussion. All personal data collected will be kept strictly confidential for recruitment purpose only.
Wati is the world&aposs leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati&aposs story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it&aposs engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. As Wati continues to scale rapidly, we&aposre looking for a proactive and detail-oriented Marketing Intern to join our team. This role is ideal for someone looking to gain hands-on experience across a range of marketing functions. You will support the execution of day-to-day tasks, assist in reporting and analysis, and contribute to various growth initiatives. Key Responsibilities: Assist in the execution of daily growth marketing tasks Work on data collection, formatting, and reporting using Google Sheets Generate insights from tools like Google Search Console and Google Analytics Support ongoing growth and acquisition initiatives Collaborate with team members to streamline marketing processes and improve efficiency Knows how to use AI platforms to generate content Requirements Proficient in Google Sheets; comfortable with formulas and data formatting Familiarity with marketing analytics tools such as Google Search Console and Google Analytics A keen interest in digital marketing and growth strategies Good communication skills and attention to detail Ability to manage time effectively and handle multiple tasks Basic understanding of HubSpot Benefits Be part of a rapidly growing SaaS company with global reach Work in a collaborative and innovative environment Opportunity to make a significant impact on growth marketing strategies Competitive salary and benefits package. Show more Show less
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We're looking for a strategic and creative B2B Content Writer/ Marketer to join our marketing team. In this role, you'll create high-quality, intent-driven content that fuels awareness, demand generation, and customer engagement. You'll craft blogs, e-books, landing pages, email campaigns, and WhatsApp drips tailored to modern, digital-first businesses. What You'll Do Plan and write compelling content across key formats: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply modern SEO best practices — including optimizing for AI-influenced search behavior and LLM relevance Leverage social and owned channels to amplify content reach Use Google Search Console to monitor content performance and guide optimization Collaborate cross-functionally with demand gen, product marketing, and design teams Contribute to a structured, scalable content system that supports rapid growth and localization Continuously test and iterate based on content performance data Qualities We're Looking For Deep Researcher Able to source and validate data from platforms like Statista, Gartner, Meta docs, and government reports. Understands the importance of fact-checking and EEAT principles. Search Intent First Can instantly spot whether a keyword maps to TOFU, MOFU, or BOFU, and crafts content structure accordingly — not just based on keywords, but true user intent. Storytelling Ability Makes technical topics like WhatsApp APIs engaging. Can write with empathy and clarity, especially for case studies and success stories. Clarity + Simplicity Writes like explaining to a 10th grader. Short sentences, active voice, and well-structured content with bullets where appropriate. SEO Awareness Understands hub & spoke, interlinking, content cannibalization, and uses search-optimized headers that still sound natural. CTA Smartness Places CTAs with intent — aligning them with the funnel stage (e.g., eBook for TOFU, demo for MOFU, pricing for BOFU). Global + Local Mindset Understands tone and messaging variations across geographies (e.g., LATAM vs India vs Greater China). Can tailor messaging by persona — startup founder vs enterprise decision-maker. Collaboration Friendly Works well with designers, editors, and SEOs. Open to using internal templates, Notion workflows, and checklists. Requirements What We're Looking For 5-7 years of experience writing B2B SaaS content, with a focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Strong understanding of SEO fundamentals and AI-era search behavior Skilled at simplifying complex topics for different decision-makers Comfortable working in fast-paced, cross-functional setups Strong editorial judgment, attention to detail, and consistency in tone. Due to the volume of applications, we regret that only shortlisted candidates will be notified.
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. We're looking for a strategic and creative B2B Content Writer/ Marketer to join our marketing team. In this role, you'll create high-quality, intent-driven content that fuels awareness, demand generation, and customer engagement. You'll craft blogs, e-books, landing pages, email campaigns, and WhatsApp drips tailored to modern, digital-first businesses. What You'll Do Plan and write compelling content across key formats: Blogs E-books and long-form resources Landing and campaign pages Email nurtures and newsletters WhatsApp drip campaigns Ensure all content aligns with brand voice, messaging, and business objectives Apply modern SEO best practices — including optimizing for AI-influenced search behavior and LLM relevance Leverage social and owned channels to amplify content reach Use Google Search Console to monitor content performance and guide optimization Collaborate cross-functionally with demand gen, product marketing, and design teams Contribute to a structured, scalable content system that supports rapid growth and localization Continuously test and iterate based on content performance data Qualities We're Looking For Deep Researcher Able to source and validate data from platforms like Statista, Gartner, Meta docs, and government reports. Understands the importance of fact-checking and EEAT principles. Search Intent First Can instantly spot whether a keyword maps to TOFU, MOFU, or BOFU, and crafts content structure accordingly — not just based on keywords, but true user intent. Storytelling Ability Makes technical topics like WhatsApp APIs engaging. Can write with empathy and clarity, especially for case studies and success stories. Clarity + Simplicity Writes like explaining to a 10th grader. Short sentences, active voice, and well-structured content with bullets where appropriate. SEO Awareness Understands hub & spoke, interlinking, content cannibalization, and uses search-optimized headers that still sound natural. CTA Smartness Places CTAs with intent — aligning them with the funnel stage (e.g., eBook for TOFU, demo for MOFU, pricing for BOFU). Global + Local Mindset Understands tone and messaging variations across geographies (e.g., LATAM vs India vs Greater China). Can tailor messaging by persona — startup founder vs enterprise decision-maker. Collaboration Friendly Works well with designers, editors, and SEOs. Open to using internal templates, Notion workflows, and checklists. Requirements What We're Looking For 5-7 years of experience writing B2B SaaS content, with a focus on growth and demand generation Proven ability to create content that ranks, resonates, and converts Strong understanding of SEO fundamentals and AI-era search behavior Skilled at simplifying complex topics for different decision-makers Comfortable working in fast-paced, cross-functional setups Strong editorial judgment, attention to detail, and consistency in tone. Due to the volume of applications, we regret that only shortlisted candidates will be notified.
Wati is the world&aposs leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati&aposs story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it&aposs engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. This is a hands-on Product Marketing role where youll be at the heart of how we bring our product to market. Youll work closely with product, sales, and growth teams to craft messaging, drive go-to-market plans, and launch features that resonate with users across global markets. From shaping positioning and creating compelling content to enabling sales and improving activation, youll play a key role in how Wati communicates value and drives adoption in a fast-paced, PLG-driven environment. What you&aposll do: Market and Customer Analysis: Conduct ICP research & market analysis to inform product roadmap and GTM strategy to launch in different geographies like India, SEA, LATAM, US & more Product Launches: Develop plans for product launches and promotions. Define target markets and collaborate with sales and product teams to ensure strategy alignment. Product Positioning and Messaging: Create clear product messages that stand out. Tailor messaging to resonate with different segments of the target audience. Build product tours and guides tailored to varying ICPs by understanding their pain points and how Wati helps alleviate them. Keep messaging consistent across marketing channels. Sales Enablement: Make marketing materials like competitor pages, whitepapers, videos and presentations. Manage content for online campaigns like social media and email. Simplify technical ideas for marketing. Onboarding & activation: Identify opportunities to improve the onboarding process and increase product activation Data and Reporting: Maintain data sanity and report KPIs, leading and lagging metrics for internal and external stakeholders Requirements At least 2+ years experience in B2B SaaS product marketing. Proven track record of executing successful product / feature launches - ideally in a PLG set up. Excellent written and verbal communication skills with the ability to create compelling product messaging and collateral Key eye for good design and user experience Ability to work collaboratively with cross-functional teams, including product management, sales, and marketing. Analytical mindset with the ability to leverage data and market insights to drive decision-making. Self-motivated and proactive with a strong sense of ownership and accountability. Passion for technology and staying up-to-date with industry trends. Interview Process HR Screening (30 mins) Initial conversation to understand your background and role fit Assignment A short task to assess your product marketing skills Two Interview Rounds Role-specific discussions with the team (elimination-based) Note- Your application will go through internal screening. Only shortlisted candidates will be contacted for further discussion. All personal data collected will be kept strictly confidential for recruitment purpose only. Show more Show less
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. About The Role We are looking for a Video & Content Marketing Specialist who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content. This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey. Key Responsibilities Video Creation & Production Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education Create short-form video content optimized for LinkedIn and other social platforms Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats YouTube & Content Management Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails Monitor YouTube analytics to optimize performance and engagement Editing & Design Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output Create supporting graphics, thumbnails, and visuals for video and podcast promotion Strategy & Trends Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices Collaborate with the marketing team to align content with campaign goals and buyer journeys Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms Requirements 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.) Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives Excellent communication skills and ability to translate complex SaaS features into engaging stories Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content
Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue. Our Platform The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises. Our Backing & Partnerships Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence. About The Role We are looking for a Video & Content Marketing Specialist who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content. This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey. Key Responsibilities Video Creation & Production Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education Create short-form video content optimized for LinkedIn and other social platforms Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats YouTube & Content Management Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails Monitor YouTube analytics to optimize performance and engagement Editing & Design Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output Create supporting graphics, thumbnails, and visuals for video and podcast promotion Strategy & Trends Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices Collaborate with the marketing team to align content with campaign goals and buyer journeys Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms Requirements 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.) Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives Excellent communication skills and ability to translate complex SaaS features into engaging stories Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content