Product Marketing Manager

About Cyware

Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights gleaned from assets, users, malware, attackers, and vulnerabilities. Cyware’s Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams. Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs.Your next opportunity starts here!

More on Cyware: (www.cyware.com)

Why We Are Hiring

Cyware Labs is looking for sharp, intelligent, innovative, and hardworking people having an experience of minimum of 2 years in product planning and execution throughout the product life-cycle, including gathering and prioritizing product and customer requirements, helping to define the product vision in the software/cyber-security industry.

What You Will Do

• Evangelize and execute innovative product marketing strategies to launch product releases, promote and market unique product capabilities
• Lead strategic product positioning efforts to effectively articulate core product value proposition and differentiation vs the competitive landscape
• Organize and coordinate multiple stakeholders from Marketing, Product, Engineering, Information Development, and Sales to deliver projects on time with high quality and precision.
• Sales and Partner Enablement: Equip the sales and channel teams with the tools and marketing assets they need to be successful, including competitive insights, battle cards, presentation decks, use case videos, and product demos.
• Product Launches: Work with cross-functional teams and drive the launch of new products or features.
• Competitive Analysis: Stay updated with market trends, competitor products, and customer needs to inform product and marketing strategies. Ideate on ways to increase Cyware’s market opportunities in the threat intelligence platform/sharing, security orchestration, automation, and response (SOAR), incident response and cyber fusion space
• Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment on product messaging and priorities.
• Manage and execute the creation of timely, high-value marketing assets in support of product releases, corporate communication, demand generation, and sales outreach.
• Be accountable for measuring and reporting on the effectiveness of the product marketing assets deployed.
• Maintain knowledge of marketing trends, developments, and best practices, and perform market segmentation, targeting, and positioning across the solution set and OEM tool integrations as required.

What We Are Looking For

• 2-5 yrs of experience in B2B enterprise product marketing with domain experience in cybersecurity.
• Demonstrable experience launching product marketing initiatives, and with integration and partner-driven customer acquisition focus.
• Strong writing and review skills - the role would require writing and review of product marketing content and assets as needed.
• Knows how to create product launch and release videos using tools such as Camtasia, Loom, etc.
• Passion for driving business results, with expertise in designing highly effective (and efficient) multi-channel, marketing collateral that represents Cyware product positioning for relevant target audiences, ideal customer profiles, and ultimately how to positively affect the customer journey.
• Strong analytical skills.
• Excellent written and verbal communication skills.
• Exceptional knowledge of product marketing strategies, frameworks, concepts, and best practices.
• You have the ability to easily switch context based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment.
• Comfortable getting your hands dirty and implementing programs from start to finish and working in a cross-functional role.
• Able to understand complex product concepts and translate those into effective messages and oversee the related resource allocation and content assets creation.
• Proven ability to organize, motivate, and drive cross-functional efforts within the company.

We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us?

You’ll love working at Cyware because

• We’re not just employees

  . We’re people. We offer health insurance coverage and reimbursements for your home office WIFI.

• We’ll invest in your career

  . Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.

• We offer competitive compensation packages

  . We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here.

• And so much more

How to Apply

Apply right here. You've found the application!Disclaimer: Please note, all official communication regarding this position will only be conducted through email addresses ending in @cyware.com