Product Marketing Manager

Product Marketing Manager

Job Location: Noida Sector 16

About the Role

Product Marketing Manager

Key Responsibilities

• Develop and execute product marketing strategies for new and existing EdTech solutions.
• Craft clear, compelling messaging and value propositions tailored to various customer segments (K–12, Higher Ed, B2B, etc.).
• Partner with Product, Sales, and Customer Success teams to develop go-to-market (GTM) strategies, including sales enablement materials, product collateral, and training.
• Conduct competitive analysis and market research to identify trends, gaps, and opportunities.
• Own product launches from planning to execution, coordinating across departments for seamless rollout.
• Gather and synthesize customer insights to inform product development and marketing strategies.
• Measure and optimize campaign performance using data-driven insights.
• Support customer acquisition, engagement, and retention initiatives.

Qualifications

• 4+ years of experience in product marketing, with at least 6-7 years in the

  EdTech sector

  .
• Strong understanding of education markets (B2C or B2B, depending on your audience).
• Proven experience in developing GTM strategies and launching products or features.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally in a fast-paced environment.
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, or similar marketing tech stacks.
• Bachelor’s degree in Marketing, Business, Education, or a related field (MBA is a plus).

Preferred Qualifications

• Experience working with educational institutions, teachers, or learning management systems (LMS).
• Passion for improving learning outcomes through technology.
• Experience in both B2B and B2C marketing models