Product Marketing Manager

About KYC Hub:

KYC Hub is a fintech leader in financial crime and fraud detection using AI. We provide cutting-edge technology to streamline end to end compliance, customer onboarding, verifications, fraud and AML risk management for financial institutions, NBFCs, and more. Our SaaS solutions help our clients stay ahead in an increasingly regulated and competitive landscape.

Role Overview

This is a hands-on execution role. You will own positioning, launches, ABM, sales enablement, campaign execution, and collateral creation. You will partner with sales, product, design, and our content/SEO team. 

Responsibilities

• Define ICPs and segment-specific positioning and translate them into concrete assets.
• Plan and run product and feature launches end to end with clear owners and timelines.
• Lead ABM with sales across 1:1, 1:few, and 1:many motions, including offers, assets, and meeting kits.
• Execute campaigns from brief to live, including ads, landing pages, SDR sequences, and event kits.
• Build sales enablement that sellers adopt, including pitch, demo narrative, battlecards, and objection handling.
• Own collateral creation and upkeep. Produce or direct solution briefs, one-pagers, pitch and demo decks, competitive tear-downs, objection guides, reference architectures, integration sheets, ROI or TCO calculators, evaluation guides, and case studies.
• Maintain a single-source collateral library with version control, usage analytics, and refresh cadences.
• Run the case-study program from pipeline to publication with quantified outcomes and approvals.
• Test and iterate website and channel messaging using structured experiments and report the results.
• Track and report GTM impact, including target-account meetings, SQOs, influenced pipeline, and conversion.

Required skills

• 4–8 years in B2B SaaS product marketing or a closely related GTM role with proven launch and campaign ownership.
• Demonstrated success running ABM campaigns that created meetings and influenced the pipeline.
• Strong cross-functional execution and project management in fast-moving teams.
• Competence with CRM and marketing tools for orchestration and measurement.
• Comfort with dashboards and cohorts and the ability to make decisions from data.
• Clear writing and presentation skills for executive and customer audiences.
• Bias to action and evidence of shipping assets on tight timelines.
• Fluent in applied LLM and creative tools for collateral; use ChatGPT or Claude for message drafts and briefs, Figma AI or Canva for layouts, and Midjourney or Adobe Firefly for concept visuals and variations
• Comfortable with AI-assisted GTM and sales intelligence

Nice to have

• Experience in RegTech, FinCrime, payments, or other compliance-heavy domains.
• Experience improving win rate with new sales assets or messaging.
• Experience with conversion testing on websites and landing pages.
• Experience partnering with SDRs and AEs on sequences and outreach.
• Experience in enterprise software marketing