Product Marketing Manager

As the Product Marketing Manager for the fintech marketing app, your role involves shaping the go-to-market strategy for new features and product updates, crafting compelling messaging for a variety of SMEs, and coordinating cross-functional teams to ensure clear communication of the product's unique value. If you enjoy transforming product benefits into impactful campaigns and thrive in a fast-paced SaaS environment, we would love to hear from you. - **Messaging & Positioning** - Develop clear, concise messaging that resonates with target SMEs. - Translate technical product features into value propositions that address customer pain points. - **Go-to-Market Strategy** - Own product launch plans, coordinating with Product, Sales, Design, and Engineering teams. - Identify key market segments, buyer personas, and marketing channels to maximize reach. - **Content Development** - Create compelling marketing collateral such as case studies, whitepapers, blog posts, and sales enablement materials. - Collaborate with designers, copywriters, and external agencies (if needed) to ensure brand consistency. - **Industry Research & Competitive Analysis** - Stay updated on industry trends and competitor offerings in technology and software. - Provide actionable insights to guide product roadmap decisions and refine marketing campaigns. - **Cross-Functional Collaboration** - Partner closely with the Product team to understand upcoming features, user feedback, and roadmap priorities. - Work with Sales to develop enablement tools and training materials for different customer touchpoints. - **Performance Tracking & Reporting** - Define key performance metrics (e.g., lead generation, conversion rates, engagement) to measure campaign success. - Analyze data and feedback, iterating on marketing strategies for continuous improvement. **Qualifications** - Bachelor's degree in Marketing, Business, Communications, or related field; MBA or equivalent experience is a plus. - 5+ years of total work experience with 2+ years of product marketing experience, ideally within SaaS, MarTech, or communication tools. - Proven track record of creating and executing go-to-market strategies that drive product adoption. - Comfortable translating product features into engaging marketing campaigns. - Knowledge of digital marketing tactics (SEO, SEM, social media, email marketing). **Soft Skills** - Exceptional written and verbal communication skills; ability to create compelling marketing copy. - Strong project management skills with the ability to juggle multiple initiatives simultaneously. - Data-driven mindset; ability to analyze campaign performance and optimize accordingly. - A collaborative, proactive approach to building relationships with cross-functional teams. **Bonus Points** - Familiarity with marketing tools like HubSpot, Marketo, or similar platforms. - Experience marketing software to finance, insurance, or healthcare industries. - Previous experience with SMS marketing or communications platforms. If you join us, you can expect a competitive salary and benefits package, a flexible and supportive work environment, the opportunity to shape the marketing strategy of a rapidly growing SaaS platform, a culture that values innovation, accountability, and collaboration, and professional development opportunities to help you grow in your career. *Job Types*: Full-time, Permanent *Benefits*: Health insurance *Schedule*: Day shift, Monday to Friday *Work Location*: In person,