Product Marketing Manager

About bepay

bepay is a non-custodial Web3 super app that enables fast, secure, and borderless payments across fiat, crypto, and CBDCs. Designed to support both users and merchants, bepay integrates digital payments, wallet services, and cross-chain infrastructure into one seamless mobile-first experience. We are focused on scaling financial access globally through cutting-edge, decentralized technologies.

Product Marketing Manager

Position Summary

We are seeking a results-driven Product Marketing Manager with 5+ years of experience in app marketing (Fintech, Payments, or Web3 preferred). You will be responsible for shaping product positioning, driving go-to-market execution, and ensuring that our app resonates with users across acquisition, engagement, and retention touchpoints.

You’ll collaborate with product, design, and growth teams to translate complex Web3/Fintech features into user-friendly value propositions and campaigns that fuel app adoption and long-term usage.

Key Responsibilities

• Define and execute go-to-market (GTM) strategies for our app launches, product features, and partnerships
• Develop and execute data-driven marketing strategies to drive user acquisition, activation, retention, and engagement
• Develop clear product positioning, messaging, and narratives that differentiate bepay in the market
• Partner with product and design teams to ensure user-centric communication inside and outside the app (onboarding flows, feature launches, notifications, campaigns)
• Lead app marketing initiatives across app stores (ASO), performance marketing, push/SMS/email, and in-app engagement campaigns
• Conduct market, competitor, and user research to refine product strategies and identify opportunities
• Coordinate with influencers, agencies, partners, and in-house creators to scale content and brand awareness
• Own user funnels and metrics related to product adoption, activation, and retention
• Drive event-based marketing (hackathons, product launches, AMAs, webinars, Twitter Spaces) 
• Collaborate with content, design, product, and tech to deliver user-centric, multi-channel campaigns 
• Manage marketing budgets and tool stacks to maximize performance
• Enable internal teams with product decks, FAQs, and launch kits for campaigns and partnerships
• Measure and report on the effectiveness of product marketing campaigns using analytics tools

Must-Have Skills & Experience

• 5+ years in product marketing, growth marketing, or app marketing roles (Fintech / Payments / Web3 preferred)
• Proven success in driving adoption and retention for mobile-first products or apps
• Strong experience in app marketing tactics: App Store Optimization (ASO), lifecycle marketing, in-app engagement, retention loops
• Experience in go-to-market launches of new products, features, or apps
• Familiarity with Web2 & Web3 growth channels (performance marketing, influencer/KOL marketing, community engagement)
• Proficiency in analytics tools such as Google Analytics, Mixpanel, Segment, Appsflyer, or Web3 analytics platforms
• Ability to translate technical concepts (crypto, payments, DeFi) into simple, compelling user-facing messaging
• Strong project management and cross-functional collaboration skills
• Excellent communication skills—both strategic storytelling and tactical execution

Preferred

• Prior experience in Fintech, payments, or crypto super apps
• Experience with growth loops, referral programs, and community-driven adoption
• Familiarity with A/B testing, cohort analysis, and funnel optimization
• Exposure to influencer/KOL CRM tools like Upfluence, HypeAuditor, or DeFi-native analytics tools
• Previous success scaling a consumer-facing app in global markets

Ideal Candidate Profile

• A strategic yet hands-on marketer who can shape positioning and also dive deep into campaign execution
• A user-first thinker who understands consumer psychology and app engagement funnels
• Strong analytical mindset with a focus on measurable impact
• Thrives in fast-paced, startup environments with cross-functional collaboration
• Passionate about Fintech, crypto, and the future of payments

Application Instructions

To apply, please send your CV, product marketing case studies, or app growth snapshots to careers@bepay.money