Brand & Marketing Manager (Mobile App - Fintech)

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bepay is a non-custodial Web3 super app that enables fast, secure, and borderless payments across fiat, crypto, and CBDCs. Designed to support both users and merchants, bepay integrates digital payments, wallet services, and cross-chain infrastructure into a seamless, mobile-first experience.

Brand & Marketing Manager

Brand & Marketing Manager

This role combines brand building, app marketing, digital growth, and community-driven strategies to establish bepay as a globally trusted payments super app.

• Define and implement bepay’s brand and marketing strategy across digital, community, and mobile-first channels.
• Drive 

  mobile app marketing initiatives

   including App Store Optimization (ASO), performance marketing, and in-app engagement campaigns.
• Plan and execute paid user acquisition campaigns across channels (Google Ads, Apple Search Ads, Meta, TikTok, etc.) to increase app downloads.
• Optimize onboarding, referral programs, and reward-driven campaigns to boost adoption and retention.
• Build and manage affiliate, referral, and influencer partnerships to expand app reach.
• Collaborate with product teams to design campaigns that improve in-app engagement and lifetime value (LTV).
• Monitor marketing performance across app installs, conversion funnels, CAC, and ROI.
• Oversee brand storytelling across content, social media, and community channels.
• Represent bepay at events, webinars, and industry meetups to strengthen brand visibility.

• 3+ years of experience in 

  mobile app marketing

  , brand management, or growth marketing.
• Proven success in driving app installs, optimizing app store rankings, and scaling user acquisition campaigns.
• Experience with 

  ASO tools and analytics platforms

   (Firebase, AppsFlyer, Adjust, Sensor Tower, etc.).
• Strong connections in crypto, fintech, or digital communities (Telegram, Discord, Twitter/X, LinkedIn groups, etc.).
• Solid understanding of performance metrics: CAC, CPI, retention, LTV, and ROI.
• Excellent communication, storytelling, and campaign management skills.
• Self-starter, able to execute campaigns independently and iteratively.

• Prior experience in Web3, fintech, or payments apps.
• Knowledge of token-based incentives, gamification, and community growth loops.
• Hands-on experience with CRM, automation, and affiliate tools (e.g., HubSpot, PartnerStack, ReferralCandy, Impact).
• Exposure to ambassador programs, referral ecosystems, or influencer-led app growth.

• A 

  mobile app growth marketer

   who knows how to drive installs and optimize retention.
• A strong brand storyteller with a network-first mindset.
• Performance-driven, data-informed, and creative in experimentation.
• Passionate about fintech, crypto, and the future of digital payments.
• Startup-ready: adaptable, resourceful, and able to thrive in a fast-paced environment.

mobile app marketing and brand growth experience