Job
Description
About Us Beanstalkedu is an award-winning edtech company delivering innovative SaaS platforms for early childhood education. Our platforms include: aKadmy – An AI-powered curriculum delivery and classroom management platform tailored for early years educators. Buzzapp – A school marketing and parent engagement automation platform designed to help schools attract and retain students more effectively. We are proud to have been awarded Malaysia Digital Status by MDEC in recognition of our innovation and commitment to digital transformation in the education sector. This recognition allows us to actively engage with the Malaysian ecosystem, expand regionally, and access incentives to scale our offerings for schools and early childhood centers across Asia. We're looking for a Product Marketing Manager (PMM) to own and execute product marketing initiatives across both platforms. Role Overview The PMM will be responsible for developing GTM strategies, shaping positioning and messaging, and enabling adoption and revenue growth for aKadmy and Buzzapp. You will collaborate with product, sales, content, and digital marketing teams to ensure alignment of messaging, funnel health, and growth experiments. Key Responsibilities 1. Positioning & Messaging Define differentiated positioning for aKadmy and Buzzapp for India and Malaysia markets. Refine product messaging across the funnel (website, decks, emails, onboarding). Build competitor battlecards and market landscapes. 2. Go-to-Market (GTM) Execution Plan and execute feature and product launches. Partner with digital marketing and sales to roll out bundled campaigns (e.g., Buzzapp + aKadmy starter packs). Own regional go-to-market plans for India and Malaysia. 3. Customer Lifecycle & Growth Marketing Develop onboarding sequences, upsell playbooks, and renewal triggers. Build drip marketing campaigns for academic heads, admins, and preschool owners. Run referral programs and track adoption of value-added features. 4. Sales Enablement Develop sales kits, demo scripts, ROI decks, competitive comparisons, pricing sheets. Train inside sales and BD teams on positioning and pitch. Track collateral usage and feedback for continuous improvement. 5. Campaign Strategy & Content Alignment Collaborate with content and digital marketing teams to align campaign themes with product strategy. Suggest blog, SEO, email, and webinar topics that support funnel progression. Track and report campaign ROI, CAC, and conversion rates. 6. Cross-Team Collaboration Collaborate with product teams for roadmap insight and user feedback loops. Work closely with customer success for case studies and client testimonials. Represent marketing needs in product planning sessions. Ideal Candidate Profile 2–8 years of experience in B2B SaaS marketing, preferably in edtech or emerging markets. Demonstrated experience in positioning, GTM strategy, and sales enablement. Exceptional written and visual communication skills. Comfort with performance marketing metrics, CRM tools, and funnel analytics. Strong project management and stakeholder alignment skills. Bonus: Experience marketing to schools, franchisees, or academic heads. Ready to shape the future of early education technology? Join us. Show more Show less
