Product Marketing Associate

Experience

About TransportSimple

We are expanding our marketing team and looking for a dynamic Product Marketing who thrives in content-driven strategies rather than paid campaigns. If you have experience in SaaS marketing, content creation, and sales enablement, we’d love to have you onboard.

Key Responsibilities

SaaS Sales & Content Marketing:

• Develop high-converting website content that effectively communicates our value proposition to potential SaaS customers.
• Regularly update website pages, landing pages, and blog content to improve engagement and SEO rankings.
• Create compelling case studies, whitepapers, and success stories that highlight TransportSimple’s impact.
• Craft email marketing sequences for lead nurturing, onboarding, and customer retention.
• Develop and execute LinkedIn outreach strategies to engage key decision-makers in the transport and logistics sector.
• Design and implement WhatsApp campaigns to engage prospects and improve conversion rates.
• Work closely with the sales team to create content that supports lead generation and pipeline growth.

Social Media, Video Editing & Engagement:

• Plan and create engaging LinkedIn posts to drive thought leadership and brand awareness.
• Develop and edit video content for product walkthroughs, testimonials, and social media marketing.
• Manage social media interactions, ensuring consistent engagement with potential customers.
• Research and write compelling copy tailored for SaaS audiences.

Website Management & Analytics:

• Ensure website content remains up to date with product developments, feature releases, and industry trends.
• Collaborate with the tech team to optimize website user experience and lead capture mechanisms.
• Analyze content performance metrics to refine strategies and maximize engagement.
• Monitor industry trends and competitors to identify new content and outreach opportunities.

Skills & Qualifications:

• 2-5 years of experience in SaaS marketing, content creation, or B2B marketing.
• Strong experience in content writing, email marketing, LinkedIn outreach, WhatsApp campaigns, and sales enablement.
• Hands-on experience in managing and updating websites with SEO best practices.
• Proficiency in video editing (basic to intermediate) using tools like Adobe Premiere Pro, Final Cut, or similar.
• Strong understanding of SaaS buyer journeys and lead nurturing strategies.
• Experience with website CMS platforms (WordPress, Webflow, or similar) is a plus.
• Excellent communication, storytelling, and copywriting skills.
• Self-motivated with the ability to work in a fast-paced startup environment.

Why Join Us?

• Work with a fast-growing SaaS company in the transport-tech space.
• Opportunity to shape the brand’s content, website, and engagement strategies.
• Exposure to cutting-edge marketing tools and SaaS sales methodologies.
• Collaborative and flexible work environment with career growth opportunities.
• If you’re passionate about SaaS marketing, sales enablement, and content-driven engagement, we’d love to hear from you! Apply now and be a part of TransportSimple’s growth journey.