Product Marketing Associate

• Design and execute

  brand promotion strategies

  for our product portfolio in line with company objectives.
• Develop, edit, and finalize

  technical write-ups, presentations, and marketing collateral

  for digital and offline use.
• Manage

  end-to-end digital marketing

  including website management, SEO, LinkedIn, and other online campaigns.
• Collaborate with designers to create

  innovative and immersive marketing campaigns

  using modern visual and audio-visual tools.
• Identify and participate in relevant

  exhibitions, conferences, and roadshows

  to boost brand presence.
• Monitor and analyze

  market trends, competitor activities, and customer insights

  to provide actionable feedback to management.
• Train and support the

  Sales Team

  with brand promotion materials and campaign updates.

Candidate Skill Set

• Deep interest in

  technical product marketing

  and brand positioning.
• Strong

  communication skills

  - both written and spoken English.
• Proven ability to create

  marketing strategies, budgets, and ROI measurement frameworks.

• Experience collaborating with

  creative and digital agencies.

• Familiarity with

  IoT solutions and SaaS business models

  is a strong plus.

Qualification

• MBA, Bachelor degree related discipline or equivalent experience.
• Experience of 2-4 years in sales and marketing activity in technical domain.