Product Marketing Associate

1 - 3 years

5 - 6 Lacs

Posted:7 hours ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Develop and execute

    Go-to-Market Strategies

    .
  • Conduct

    Target Market and Competitive Research

    to inform product positioning.
  • Conceptualize

    Product Features

    and maintain the

    Product Marketing Roadmap

    .
  • Develop

    Content & Messaging Strategy

    to drive adoption and growth.
  • Plan and execute

    User Engagement Strategies

    , including re-engagement and creative campaigns.
  • Optimize

    App/Web Store

    , LeadGen paths, and user journeys.
  • Conduct

    AB Testing

    and experimentation on elements, features, and user journeys.
  • Segment users, profile cohorts, and customize engagement strategies based on user types.
  • Research and drive

    Monetization Strategy

    across Free, Freemium, and Paid subscribers.
  • Optimize

    Lifetime Value

    and repeat user monetization.

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