Product Manager

Responsibilities

• Product Strategy & Vision:
• Define and articulate a compelling vision and strategy for our Salesforce Marketing Cloud platform, ensuring alignment with overall business objectives, marketing strategies, and our broader CRM strategy for Prospect, Pro, and FCSD segments.
• Conduct comprehensive market research, competitive analysis, and stay abreast of SFMC releases, industry trends, and emerging marketing technologies (including AI capabilities) to identify new opportunities and inform product direction.
• Develop a deep understanding of our target audience, customer segments, and their journey across various touchpoints to inform SFMC feature development, with a focus on driving conversions (Sales, Service Booking).
• Champion and define the consent strategy for customer data within SFMC, ensuring compliance with global data privacy regulations (e.g., GDPR, CCPA) and aligning with company privacy policies.
• Engage with stakeholders like a missionary, proactively communicating the product vision, staying aligned on value, and absorbing feedback to refine the strategic direction.
• Product Discovery & Roadmap Management:
• Lead product discovery efforts to identify and articulate problems to be solved within the marketing funnel, working closely with marketing teams and other stakeholders.
• Create and own the SFMC product roadmap, prioritizing features and enhancements based on business value, strategic alignment, technical feasibility, and user impact.
• Collaborate with stakeholders across Marketing, Sales, IT, and other relevant departments to gather requirements, understand pain points, and define clear use cases for SFMC functionalities.
• Translate high-level business requirements, including complex business rules and logic for segmentation, personalization, and journey orchestration, into detailed functional specifications, epics, user stories, and acceptance criteria for the development team.
• Create compelling business cases for new initiatives, demonstrating potential value and ROI.
• Execution & Delivery:
• Work closely with cross-functional teams including SFMC administrators, developers, data engineers, and marketing operations to guide the development, configuration, testing, and deployment of SFMC solutions.
• Work with the engineering team to create epics & user stories and participate actively in elaboration sessions to ensure shared understanding and technical feasibility.
• Oversee the quality and integrity of SFMC implementations through rigorous testing and validation processes, including securing signoffs for user story acceptance criteria and releases.
• Value Realization & Optimization:
• Define and track key performance indicators (KPIs) and success metrics for SFMC initiatives, demonstrating tangible business value and ROI, with a clear focus on driving efficiency & process improvement.
• Work with stakeholders and leverage analysis of data to define & drive value, continuously seeking ways to improve performance.
• Benchmarking and driving best practices in marketing automation and SFMC utilization. Explore and champion the integration and leveraging of AI capabilities within SFMC to enhance personalization, automation, and predictive analytics.
• Continuous Improvement & Operations (BAU):
• Manage ongoing Change Requests (CRs) and their prioritization for the SFMC platform.
• Oversee the implementation and maintenance of Data Quality (DQ) rules and mastering rules to ensure data integrity within SFMC.
• Continuously refine and manage the consent strategy & business rules to adapt to evolving regulations and business needs.
• Capacity & Budget Management:
• Assist in capacity planning and budget management for SFMC-related projects and ongoing operations, ensuring resources are allocated effectively to achieve strategic goals.
  

Qualifications

Required Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, Information Systems, or a related field.
• 10+ years of experience, with at least 3 years specifically focused on product management & Salesforce Marketing Cloud (SFMC).
• Deep functional and technical understanding of SFMC modules (e.g., Email Studio, Journey Builder, Automation Studio, Mobile Studio, CloudPages, Contact Builder, Audience Builder, Personalization Builder).
• Proven experience in defining product strategy, developing roadmaps, managing product backlogs, and creating business cases.
• Strong understanding of digital marketing concepts, customer journey mapping, lead nurturing, and marketing automation principles, with a focus on conversion optimization.
• Excellent analytical, problem-solving, and decision-making skills with the ability to translate data into actionable insights and identify efficiency gains.
• Exceptional communication, presentation, and interpersonal skills, capable of influencing and collaborating with diverse stakeholders at all levels.
• Experience working in an Agile development environment, including writing epics and user stories.
  

Preferred Qualifications:

• Salesforce Marketing Cloud Administrator and/or Email Specialist Certification.
• Experience with other Salesforce Clouds (e.g., Sales Cloud, Service Cloud) and integrations with SFMC.
• Familiarity with AMPscript, SQL, HTML, CSS, and JavaScript within the context of SFMC.
• Prior experience in a B2B or B2C marketing role leveraging marketing automation platforms.
• Knowledge of AI/ML applications in marketing.