Who are we?
Whatfix is a leading global B2B SaaS provider and the largest pure-play digital adoption platform (DAP). Whatfix empower organizations to maximize the ROI of their digital investments by tailoring it for the needs of each unique user.
Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category. Their product suite offers three powerful tools: Digital adoption to help users right within any software, no-code Product Analytics to uncover and resolve adoption gaps, and Mirror for application simulation, driving safe, hands-on learning in software replicas.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Won the 2025 AI
- Breakthrough Award in the Overall AI-based Analytics Solution of the Year category
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year
- Listed on the
Financial Times & Statista's High-Growth Companies Asia-Pacific 2025
list. - Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the Role
We are seeking a highly motivated and experienced Product Manager to lead the strategy, development, and evolution of our internal business applications, with a primary focus on our Salesforce CRM platform. In this role, you will be the voice of our internal business users—including Sales, Marketing, and Customer Service—and will be responsible for building products that drive efficiency, increase productivity, and enable our teams to achieve their goals. You will work at the intersection of business strategy, user experience, and technology, ensuring our CRM and other internal tools are scalable, user-friendly, and aligned with our company's long-term objectives.
Key Responsibilities
- Product Strategy & Vision: Define the product vision, strategy, and roadmap for our Salesforce CRM and related business applications. Align the roadmap with company-wide business objectives, and communicate this vision to stakeholders across all levels of the organization.
- User Research & Needs Analysis: Become a subject matter expert on our internal business processes. Conduct in-depth user interviews, workshops, and surveys to deeply understand the needs, pain points, and workflows of our sales, marketing, and customer support teams.
- Backlog Management & Prioritization: Own and manage the product backlog, translating business needs into detailed user stories, requirements, and acceptance criteria. Ruthlessly prioritize features and initiatives based on user impact, business value, and technical feasibility.
- Vendor and ISV Collaboration: Manage relationships with key vendors and Independent Software Vendors (ISVs). Evaluate, select, and integrate third-party solutions that enhance the core functionality of our Salesforce platform.
- Program & Change Management: Lead the overall program management for large-scale application initiatives. Develop and execute change management plans to ensure smooth rollouts and high user adoption. This includes communication, training, and support strategies.
- Cross-Functional Collaboration: Partner closely with a dedicated Scrum team of developers, QA engineers, and business analysts to deliver high-quality solutions. Collaborate with other internal teams (e.g., IT, Finance, Operations) to ensure seamless integrations and data flow across systems.
- Execution & Release Management: Lead the entire product development lifecycle from ideation through launch. Manage sprint planning, daily stand-ups, and sprint reviews, ensuring the team is on track to deliver against the roadmap.
- Performance Measurement & Optimization: Define and track key performance indicators (KPIs) and metrics to measure the success and adoption of new features and products. Use data-driven insights and user feedback to continuously iterate and improve our applications.
- Stakeholder Communication: Serve as the primary liaison between business stakeholders and the technical development team. Provide clear, concise, and regular updates on project status, progress, and outcomes.
Qualifications
- Bachelor's degree in a relevant field (e.g., Business, Computer Science, Information Systems) or equivalent practical experience.
- 5+ years of experience in product management, with a strong focus on internal business applications, CRM, or enterprise software.
- Proven hands-on experience and deep expertise with the Salesforce platform (Sales Cloud, Service Cloud, Marketing Cloud, etc.). Salesforce Administrator or other relevant certifications are a plus.
- Experience with Salesforce CPQ (Configure, Price, Quote) is a strong advantage.
- Experience with vendor collaboration, evaluating and integrating ISV solutions.
- Strong understanding of program and change management principles.
- Excellent communication and interpersonal skills, with the ability to influence and build consensus among diverse stakeholders.
- Solid understanding of agile development methodologies (Scrum, Kanban).
- Strong analytical skills, with the ability to use data and metrics to inform product decisions.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an
equal opportunity employer
and value diverse people because of
and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status - At Whatfix, we deeply value
collaboration, innovation, and human connection
. We believe that being together in the office five days a week fosters open communication
, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility
in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month
. - In any situation that requires additional flexibility, we’re open to
considering exceptions on a case-by-case basis
to ensure you’re supported in managing both work and life seamlessly.
