Performance marketing specialist

Star Software

3 years

0 Lacs

india

Posted:1 week ago| Platform:

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Skills Required

marketing software saas processing ai automation automate analysis scaling ads retargeting drive pipeline sql tam sam scoring testing connect metrics content leadership support erp epicor hubspot marketo pardot crm salesforce sizing data copywriting looker power

Work Mode

On-site

Job Type

Full Time

Job Description

About Us

Intelligent Document Processing (IDP)

Key Responsibilities

Plan, execute, and optimize
multi-channel performance marketing campaigns
(Google Ads, LinkedIn, Bing, retargeting, ABM).
Drive
paid acquisition, retargeting, and pipeline acceleration
for SaaS deals with long buying cycles.
Develop and manage
end-to-end funnel tracking
(TOFU → MOFU → BOFU → SQL → revenue).
Understand and map the
Total Addressable Market (TAM), Serviceable Market (SAM), and ICPs
, aligning campaigns with buyer personas.
Build marketing motions across the
buyer’s journey (BOM) including awareness, consideration, and decision stages
.
Partner with sales on
lead scoring, MQL → SQL handoff, and pipeline progression
.
Run A/B testing on ad copy, creatives, landing pages, and nurture workflows.
Use
attribution models
to connect campaign spend to revenue outcomes.
Benchmark against competitors to identify white-space opportunities.
Manage
CAC, LTV, Payback Period, ARR impact
metrics as KPIs.
Collaborate with content marketing for
thought leadership, case studies, webinars, and events
that feed into paid campaigns.
Support
partner/channel marketing campaigns
for ERP ecosystem players (Epicor, Acumatica, Invera, Dynamics, etc.).

Technical Requirements

3+ years of
performance marketing experience
in SaaS, B2B, or
automation/AI industries
.
Strong hands-on expertise in
Google Ads, LinkedIn Campaign Manager, Bing Ads, Meta Ads
.
Familiar with
marketing automation tools
(HubSpot, Marketo, Pardot) and CRM (Salesforce, Zoho, Dynamics).
Knowledge of
end-to-end SaaS demand generation strategy
(from TAM sizing to revenue contribution).
Deep understanding of
CAC, LTV, MRR/ARR metrics, funnel velocity, and payback period
.
Experience in
attribution modeling (multi-touch, last-touch, data-driven)
.
Strong ability to align with
sales and GTM strategy
, ensuring high-quality MQLs/SQLs.
Prior experience in companies like
Rossum, Hyperscience, UiPath, Abbyy, WorkFusion
, or similar SaaS scale-ups is a strong plus.
Strong
copywriting skills
to speak to enterprise buyers (CFO, CTO, IT Directors).
Bonus: Familiarity with
ABM (Demandbase, 6sense)
,
BI tools (Looker, Power BI, Tableau)
, and
growth experiments
.

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