Performance marketing specialist

Job Title: Performance Marketing Specialist

Location:

Employment Type:

Department:

CTC

About the Role

Performance Marketing Specialist

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Apple Search Ads, and other digital channels.
• Manage end-to-end campaign setup, targeting, tracking, and reporting.
• Continuously monitor campaign performance and implement optimization strategies to improve ROI and reduce cost per acquisition (CPA).
• Conduct keyword research, audience segmentation, and competitor analysis.
• Work closely with creative and content teams to develop effective ad copies and creatives.
• Track, analyze, and report on campaign KPIs, including CTR, CPC, CPL, ROAS, conversions, and overall campaign performance.
• Manage budgets and ensure efficient utilization across campaigns.
• Stay updated with platform algorithm changes, best practices, and emerging trends in performance marketing.
• Run A/B tests to refine targeting, creatives, and landing pages.
• Collaborate with the sales and product teams to align campaign strategy with business goals.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of hands-on experience in performance marketing or paid media.
• Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Apple Search Ads, and other relevant platforms.
• Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Excel.
• Experience with conversion tracking, pixel setup, and campaign attribution models.
• Ability to analyze data, generate insights, and make data-backed decisions.
• Strong understanding of digital marketing trends and best practices.
• Excellent communication and teamwork skills.

Preferred Skills

• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Knowledge of SEO and organic marketing fundamentals.
• Experience working with B2B and/or B2C brands.
• Certification in Google Ads or Meta Blueprint is a plus.

Benefits

• Competitive salary and performance incentives
• Health and wellness benefits
• Opportunity to work with a dynamic and growing digital team
• Learning and development support