Performance marketing specialist

Location: Onsite – Vaishali Nagar, Jaipur

Company: Logical InfoSoft Pvt Ltd (Marketing Division – Logical Media)

Experience Required: Minimum 1 year (Full-time Performance Marketing)

Industry Focus: Fashion, Apparel, D2C Brands (preferably ethnic wear, kurtis, women’s fashion)

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About Us

Logical InfoSoft Pvt Ltd is a technology and marketing solutions company with ventures in custom software, SaaS automation, and digital marketing. Through our marketing arm, Logical Media, we help leading fashion brands, D2C businesses, and enterprises scale through data-driven performance campaigns, branding, and storytelling.

We are now looking for a Performance Marketing Specialist to join our growing team and lead ad campaigns for fashion and lifestyle brands.

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Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Google Ads & Meta Ads for fashion/D2C brands.

• Manage end-to-end campaign execution including campaign setup, targeting, bidding, and ad optimization.

• Create, test, and refine ad creatives (with design & content team support) to improve CTR and ROAS.

• Develop and maintain remarketing, lookalike, and custom audience strategies for client brands.

• Monitor, analyze, and report campaign performance metrics (CTR, CPC, CPM, Conversion Rate, ROAS).

• Stay updated with industry benchmarks in fashion/e-commerce advertising and implement best practices.

• Work closely with client managers to align campaign strategies with business goals.

• Deliver consistent and scalable results across multiple brand accounts.

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Required Skills & Qualifications

• Minimum 1 year of full-time experience in Performance Marketing (Google Ads + Meta Ads).

• Proven track record of achieving high ROAS for fashion brands (women’s wear, kurtis, ethnic wear, or similar categories).

• Strong analytical and strategic thinking skills with ability to manage multiple client accounts.

• Hands-on experience with:

• Google Ads (Search, Display, Shopping, YouTube)

• Meta Ads (Facebook & Instagram)

• Retargeting campaigns

• Dynamic ads for e-commerce

• Familiarity with Google Analytics, Pixel, Meta Business Manager, and campaign tracking tools.

• Strong communication skills for client reporting & collaboration.

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Preferred Qualifications

• Experience in handling fashion/D2C e-commerce brands (ethnic wear, lifestyle, or apparel industry).

• Knowledge of A/B testing, campaign funnel strategies, and conversion optimization.

• Certification in Google Ads / Meta Ads will be an added advantage.

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Compensation & Benefits

• Salary: Competitive (based on experience & performance).

• Growth opportunities in managing bigger budgets & global clients.

• Work in a fast-growing, creative, and innovation-driven environment.