Performance Marketing Specialist

Job Title

Industry

Experience

𝗝𝗼𝗯 𝗦𝘂𝗺𝗺𝗮𝗿𝘆: 

We are seeking a highly motivated Performance Marketing Specialist to drive digital marketing campaigns and optimize online lead generation for our education sector initiatives. The ideal candidate should have 2-3 years of experience in managing paid advertising across multiple platforms and a strong understanding of performance marketing, analytics, and ROI-driven strategies. 

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀: 

 • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid media channels. 

 • Develop and manage paid search and social campaigns to drive high-quality leads for educational programs. 

 • Conduct A/B testing on ad creatives, landing pages, and audience targeting to maximize campaign performance. 

 • Track and analyze key metrics, including CTR, CPC, conversion rates, and ROI, and generate performance reports. 

 • Collaborate with content, design, and development teams to enhance ad creatives and landing page effectiveness. 

 • Implement audience segmentation, retargeting strategies, and bid optimization for improved campaign efficiency. 

 • Stay updated with industry trends, platform updates, and best practices to maintain a competitive edge in digital marketing. 

 • Manage budgets effectively, ensuring maximum ROI on ad spend. 

 • Leverage marketing automation tools and CRM platforms for lead nurturing and pipeline management. 

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: 

 • 2-3 years of hands-on experience in performance marketing, specifically in the education sector or related industries. 

 • Proficiency in Google Ads, Meta Business Suite, LinkedIn Ads, and other digital advertising platforms. 

 • Strong analytical skills with experience in Google Analytics, Tag Manager, and other tracking tools. 

 • Understanding of audience segmentation, retargeting, and bid management strategies. 

 • Knowledge of SEO principles and their impact on paid campaigns is a plus. 

 • Experience with marketing automation tools like HubSpot, Marketo, or CRM platforms such as Salesforce is a plus. 

 • Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. 

 • Excellent communication and problem-solving skills. 

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀: 

 • Competitive salary with performance-based incentives. 

 • Opportunity to work with a dynamic and growing team in the education sector. 

 • Professional development and training opportunities. 

 • Flexible work environment (as per company policy). 

If you are passionate about digital marketing and want to make an impact in the education industry, we would love to hear from you!