Company Description Squid Gossips is a cutting-edge agency empowered by artificial intelligence and anchored in data, delivering innovative solutions for a future-ready landscape. We provide comprehensive business solutions leveraging a data-driven approach and tailored marketing strategies to propel company growth. Our integrated services support brand development and navigate market complexities. Squid Gossips is committed to ensuring lasting impact through strategic business growth and marketing initiatives. Role Description This is a full-time on-site role for a Creative Executive based in Coimbatore. The Creative Executive will be responsible for overseeing project management, developing branding strategies, creating and editing written content, and graphic design. Day-to-day tasks will include managing communication with various stakeholders, ensuring brand consistency, and developing creative concepts to enhance the company's marketing strategies. Qualifications Strong Communication and Project Management skills Experience in Branding and Writing Proficiency in Graphic Design Excellent creativity and attention to detail Ability to work collaboratively and on-site in Coimbatore Bachelor's degree in Marketing, Communication, Graphic Design, or related field Experience in the marketing or advertising industry is a plus Show more Show less

Company Description Squid Gossips is a cutting-edge agency powered by artificial intelligence and anchored in data, delivering innovative solutions for a future-ready landscape. We provide comprehensive business solutions that leverage a data-driven approach and tailored marketing strategies to propel company growth and ensure a lasting impact. Our integrated services are designed to support brand development and navigate market complexities. Role Description This is a full-time, on-site role for a Content Strategist located in Coimbatore. The Content Strategist will be responsible for creating and overseeing content strategies, managing content, developing web content, and writing. The individual will work closely with marketing and development teams to execute high-impact content that aligns with the company's business objectives and client needs. Qualifications The candidate possesses a strong skill set in content strategy, management, and development, complemented by proficiency in web content writing. They demonstrate exceptional organisational and project management capabilities, along with robust analytical and problem-solving skills. Their excellent written and verbal communication abilities enable effective collaboration within a team environment. Holding a bachelor's degree in Marketing, Communications, English, or a related field, they also have an added advantage if they possess experience in the tech industry. Show more Show less

Performance Specialist – Squid Gossips (Coimbatore, On-site) Squid Gossips is a cutting-edge agency driven by artificial intelligence and anchored in data, delivering innovative solutions for a future-ready landscape. We provide comprehensive business solutions utilising a data-driven approach and tailored marketing strategies to propel your company's growth and ensure lasting impact. Our integrated services support brand development and help navigate market complexities, making us a trusted partner in business growth and marketing strategy. Role Description We’re seeking a sharp, future-focused Performance Specialist to drive campaign excellence and growth across the Meta and Google ad ecosystems. This is not a “set and forget” ad ops role—you’ll be the analytical brain behind every campaign, using AI-driven tools to optimise results, automate processes, and unlock next-level performance. Your Mission: Architect, launch, and optimise Meta & Google campaigns with end-to-end technical setup (tracking, attribution, custom events, conversion APIs, etc.). Use AI tools to analyse campaign data in real time, identify patterns, automate optimisations, and generate actionable insights. Go deep: If a campaign overperforms or fails, you’re able to dig into the data and explain the WHY, not just the what. Bring technical and analytical thinking to every report. Design and test hypotheses, run performance experiments, and automate routine tasks using AI and scripts. Collaborate with creative, content, and tech teams to continually raise the bar on campaign ROI. Proactively flag risks, spot new opportunities, and ensure every rupee spent delivers measurable business impact. What You’ll Bring to Squid Gossips: 1. Data Storytelling Savvy: You see patterns, not just numbers. You transform rows of raw data into compelling, actionable stories and surface hidden insights others miss. 2. AI-Native Campaign Ops: You’re hands-on with next-gen AI tools (Meta Advantage+, Google Performance Max, automation scripts, generative AI dashboards) and are always experimenting with what’s new. 3. Growth Stack Architect: You can deploy tracking tech end-to-end—CAPI, server-side GTM, API integrations, pixel mastery, and know your way around attribution black boxes. 4. Results Sleuthing: You’re a performance detective—reverse engineering wins, tracing root causes of dips, and pinpointing the “why” behind every spike, slump, or stagnation. 5. Action-First Visualisations: You craft dashboards that spark action, not just charts. Your reporting is interactive, insightful, and always “so what, now what?” oriented. 6. Hypothesis Hacker: You live for rapid experimentation—A/B, multivariate, custom automations—and iterate with a scientific, agile mindset. 7. Team Multiplier: You’re fluent in both “data” and “design.” You can decode the tech, align with creatives, and fuel a culture of collaborative problem-solving. 8. Growth Mindset Credentials: Degree in Engineering, Marketing, Data Science, or a related field. Fresh perspectives are valued—if you’ve got proof of skills, we want to see it. Who Will Love This Role? Problem-solvers who obsess over “what’s working, what’s not, and why?” Digital marketers are hungry to blend tech with creative analytics Builders who want to automate, not just operate

Company Description Squid Gossips is a cutting-edge agency powered by artificial intelligence and anchored in data, delivering innovative solutions for a future-ready landscape. We provide comprehensive business solutions that leverage a data-driven approach and tailored marketing strategies to propel company growth and ensure a lasting impact. Our integrated services are designed to support brand development and navigate market complexities. Role Description This is a full-time, on-site role for a Content Strategist located in Coimbatore. The Content Strategist will be responsible for creating and overseeing content strategies, managing content, developing web content, and writing. The individual will work closely with marketing and development teams to execute high-impact content that aligns with the company's business objectives and client needs. Qualifications The candidate possesses a strong skill set in content strategy, management, and development, complemented by proficiency in web content writing. They demonstrate exceptional organisational and project management capabilities, along with robust analytical and problem-solving skills. Their excellent written and verbal communication abilities enable effective collaboration within a team environment. Holding a bachelor's degree in Marketing, Communications, English, or a related field, they also have an added advantage if they possess experience in the tech industry.

As a Performance Marketing Specialist at Squid Gossips, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns to drive the growth and visibility of our clients" brands. Your responsibilities will include analyzing performance data, conducting market research, developing strategic marketing plans, managing PPC and social media advertising, and collaborating with various teams to ensure a cohesive approach towards achieving marketing goals. To excel in this role, you should possess strong analytical capabilities and have extensive experience in evaluating performance data to derive actionable insights that inform effective marketing strategies. Your in-depth knowledge of market research methodologies will be instrumental in identifying target audiences and maximizing market penetration through strategic marketing plans. Budget management will be a key aspect of your role, requiring proficiency in allocating resources effectively and optimizing marketing expenditures to achieve maximum return on investment. Your exemplary communication and collaboration skills will enable you to work seamlessly with cross-functional teams and stakeholders towards common marketing objectives. You should be well-versed in a variety of digital marketing tools and platforms, including Google Analytics for traffic analysis, AdWords for search marketing, and Facebook Ads for targeted social media campaigns. Your professional experience in the marketing industry will further enhance your ability to adapt to diverse market conditions and client needs successfully. Ideally, you should hold a Bachelor's degree in Marketing, Business Administration, or a closely related field, providing you with a solid foundation in marketing principles and strategies to thrive in this dynamic role at Squid Gossips.,