Marketing Specialist

Company Description

Squid Gossips is a cutting-edge agency empowered by artificial intelligence and anchored in data to deliver innovative solutions for a future-ready landscape. We provide comprehensive business solutions utilizing a data-driven approach and customized marketing strategies to foster company growth and ensure a lasting impact. Our integrated services support brand development and navigate market complexities, ultimately driving business growth.

Role Description

This is a full-time on-site role for a Performance Marketing Specialist, located in Coimbatore. The Performance Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, managing sales initiatives, and ensuring exceptional customer service. Daily tasks include analyzing market trends, optimizing marketing campaigns, supporting sales efforts, and improving customer engagement to drive business growth and achieve performance targets.

Responsibilities:

• Plan, execute, and optimize

  Google Ads

  and

  Meta Ads

  campaigns across search, display, video, and social platforms.
• Monitor campaign performance metrics and ensure ROI-driven optimization.
• Conduct keyword research, audience targeting, and competitive analysis.
• Manage budgets effectively and allocate spend across channels for maximum efficiency.
• Analyze campaign data and prepare performance reports.
• Stay updated with the latest trends and best practices in digital advertising.
• Collaborate with content, design, and marketing teams to align campaigns with business goals.

Qualifications

• Minimum

  1 year of experience

  managing Google Ads campaigns.

• Recent, hands-on experience

  with campaign setup, optimization, and reporting in Google Ads.

• In-depth knowledge

  of Google Ads and Meta Ads platforms, including Ads Manager.
• Experience in conducting Market Research and analyzing data.
• Strong Communication and Customer Service skills.
• Ability to develop and implement effective Marketing Strategies.
• Excellent analytical and problem-solving skills.
• Ability to work independently and collaboratively in a dynamic environment.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Experience in performance marketing and a strong understanding.