Performance Marketing Specialist

Role Overview: As a Performance Marketing Specialist at Squid Gossips, you will play a crucial role in planning, executing, and optimizing digital marketing campaigns to drive the growth and visibility of our clients" brands. Your responsibilities will include analyzing performance data, conducting market research, developing strategic marketing plans, managing PPC and social media advertising, and collaborating with various teams to ensure a cohesive approach towards achieving marketing goals. Key Responsibilities: - Analyzing performance data to derive actionable insights for effective marketing strategies. - Conducting market research to identify target audiences and maximize market penetration. - Developing strategic marketing plans to drive growth and visibility of client brands. - Managing PPC and social media advertising campaigns. - Collaborating with cross-functional teams and stakeholders to achieve common marketing objectives. - Proficiently managing budget allocation and optimizing marketing expenditures for maximum ROI. - Utilizing digital marketing tools and platforms such as Google Analytics, AdWords, and Facebook Ads for traffic analysis, search marketing, and targeted social media campaigns. Qualifications Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - Strong analytical capabilities and extensive experience in performance data evaluation. - In-depth knowledge of market research methodologies. - Proficiency in budget management and resource allocation. - Excellent communication and collaboration skills. - Professional experience in the marketing industry. (Note: No additional details of the company were provided in the job description.),