Performance Marketing Specialist

Straction Consulting

Straction stands for Strategy in Action and that is the core driving focus of the company. Founded in 2017, we have been striving to be the specialist in Digital Marketing and Performance Marketing services, assisting SMEs, large Corporates and Startup organizations with the latest Digital Marketing practices.
Straction Consulting was incorporated with the idea of helping companies navigate through website traffic growth-related challenges - attaining higher Return on Investment (RoI), improved RoAS for product platforms, increasing profits, scaling up traffic levels with continued or higher level of engagement and conversion. This is where we excel at - delivering to the business requirements that our clients are striving for at the specific stage of their business scale up trajectory.

What We Do

Our team comprises of domain experts / professionals from the Digital Marketing industry who are experienced in their respective expertise to help businesses achieve their specific online marketing goals such as:
~ Increasing organic traffic to the website via effective SEO practices to lower the aggregate unit acquisition and conversion costs. ~ Analyzing, redesigning, and improving on the company's current Digital Marketing strategy to achieve continual long-term growth ~ Optimizing the company's unit acquisition costs and conversion metrics, thereby improving Performance Marketing RoI

Since the last 7+ years since its incorporation, Straction Consulting has offered specialized services in areas of Digital Marketing such as Search Engine Optimization (SEO), PPC / Paid Marketing, Performance Marketing, eCom Marketplace Ads, Social Media Marketing, and much more.
We take pride in servicing our esteemed clients such as Airtel, PayBima (Mahindra Insurance Brokers Ltd.), Turtlemint, IIFL, KPN, HiCare, Vedantu, upGrad, IDP, Great Learning, Sikkim Manipal University, Amity Online, SOTC, Luxury Escapes, FabHotels, RedDoorz, Tak Channels (UPTak, CrimeTak and SportsTak), Raw Pressery, Soulfull, Monsoon Harvest, Greendigo, StarQuik, 1000Farmacie and a host of other international brands as well. We helped these brands and a host of other corporates / Startups from various industries boost their Digital Marketing practices for continual long-term growth.

Role:

- Analysis of historic Google Ads reports / Amazon Business reports, Search term reports, etc. and planning for optimization based on the data
- Plan, activate, track, monitor and optimize campaigns & its corresponding spends based on the data insights Setting up and managing Ad campaigns, Ad Groups, Ad copies, Keywords, Bid types, and budgets on a regular basis (based on historic performance, business requirements, etc.)

- Should have working knowledge of Google Ads platform, Amazon Vendor Central and Seller Central platforms, other eCom Marketplace Ads platforms
- Collaborate with Clients / internal Agency team and devise strategize and actions to optimize key KPIs like RoAS, CPCs and Conversion Rate and more.

- Daily / Weekly / Monthly tracking and reporting to Clients on key Paid Marketing campaign metrics.

- Coordinating with internal Agency team or, with Client team towards ensuring proper analytics (GA4 tracking) in place for continued data tracking

Desired Candidate Profile

- Understanding of optimization tactics, monitor and managing changes on Google Ads / Meta/ Amazon / other eCom Marketplace Ads platform to generated continued scale up in spends and improved RoAS

- Good written and verbal communication skills
- Analytical mindset and learning ability to spot data patterns and take needful actions accordingly

Desired Skill Sets

- A Certification / Course in Digital Marketing from any Institute

- Comfortable working with MS-Excel, Google Sheet and PowerPoint for reporting and planning purposes

Requirement

shraddha@straction.in".