Performance Marketing Specialist

About the company

Straction Consulting helps businesses grow through effective digital marketing strategies. Our team of experienced professionals focuses on performance marketing to improve ROI and acquisition costs.

Location: Sector 3, Noida I Work from Office I Full-time I 5 Days working

With over 7 years of expertise, we specialize in SEO, PPC, performance marketing, eCom ads, social media marketing, and more.

Key Responsibilities:

• Strategize and plan monthly PPC campaigns across Google, Amazon & eCom platforms.
• Analyze historical campaign data and optimize based on insights.
• Monitor and optimize campaigns daily to improve RoAS and performance.
• Manage ad groups, copies, keywords, bids, and budgets.
• Collaborate with clients and internal teams to align on KPIs like RoAS, CPC, and conversion rates.
• Track and report campaign performance on a regular basis.
• Coordinate for accurate analytics and GA4 tracking setup.

Requirements:

• 2-4 years of hands-on experience in Google Ads and/or Amazon/eCom ads.
• Strong understanding of optimization techniques for scaling campaigns.
• Analytical mindset and ability to interpret data trends.
• Good communication skills (written and verbal).
• Graduate or higher qualification.
• Google Ads/Analytics/Amazon Ads certifications preferred.
• Proficiency in Excel, Google Sheets & PowerPoint.

Interested?

Send your resume to "shraddha@straction.in" with the subject "Performance Marketing"

Learn More:

Website - https://straction.in/

LinkedIn - https://lnkd.in/gcSUmDC5

Interested - https://lnkd.in/gYbAUfSe

Join us to turn clicks into conversions and strategy into success.